Off Color Is your office puce and avocado green? You need some help-and here it is.

See red-and you instantly think heat, danger, stop. Visualizeblue-and the ocean, blue skies and other calming images come tomind.

Whether you're aware of it or not, colors evoke an array ofcomplex sentiments in our minds every second of the day. And usingthese nonverbal cues to your advantage-whether in marketingmaterials or displays in your store-will surely benefit yourbusiness, customers and employees. Granted you understand whichcolors evoke which particular emotions, that is.

Know The Code