Take Responsibility Get involved with a good cause.

Make social responsibility an integral part of your marketingmix. More than 60 percent of American adults say they will switchretail stores based on the store's involvement in a good causeif the price and quality are equal. And 80 percent say they think acompany involved in its community is more likely to be concernedabout satisfying customers. But don't expect socialresponsibility to compensate for not being competitive on product,price and service. It can't and it won't.

Excerpted from 303 Marketing Tips: Guaranteed To Boost YourBusiness