Marketing with Print Advertising

The strategy you take depends on a variety of factors.

May 19, 2003

When it comes to print advertising, the range of optionsincludes newspapers, circulars, a wide variety of magazines andmore. All these avenues, however, are currently facing pressures(both good and bad) due to changes in technology and the explosionof advanced database marketing capabilities. In particular, generalpublications are facing tough times.

Excerpted from Knock-Out Marketing: Powerful Strategies to PunchUp Your Sales

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