My Company Pivoted Too Early. Here's Why That Was a Great Thing. Living life digitally and distanced is commonplace now, but many businesses were cautious to make changes quickly.
By Ben Erwin •
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Everything is virtual now, but just a few months ago, it was still uncharted territory for many businesses. My company, Charitybuzz, which is an auction site for cause, has seen rapid growth and success as a result of embracing this change early on. There are a few key factors that led us to this point, and they might just help you do the same.
1. Maintain an opportunity mindset
At the first mention of "quarantine," we dove straight into building a category of must-have virtual experiences through our charity auction business. Within a matter of days, Charitybuzz.com featured a shiny new "Virtual Experiences" navigation banner, showcasing Zoom meet-and-greets, remote cooking lessons and dinner parties, virtual pitch meetings, and more. Our team was talking about "virtual" all day every day; we were excited about the expansion and proud of our quick pivot. We pulled together marketing materials, communicated with clients nonstop, researched, read, analyzed and planned.
