Entrepreneur Plus - Short White
For Subscribers

Sugar High Profile of one candy-loving entrepreneur

By Nichole L. Torres

Opinions expressed by Entrepreneur contributors are their own.

Candy is in Roxanne Klein's blood. And we're not talkingabout the sugar high from her sweetly sour concoction, dubbed SandyCandy (a cross between Pixie Sticks and sand art). Klein comes froma candy-minded family, and she's known sweet innovation frombirth. After all, Roxanne's father, David, invented the JellyBelly candy. He and her mother, Rebecca, helped Roxanne get SandyCandy off the ground when the now 22-year-old dreamed up the ideain high school, agreeing to develop the candy in their Covina,California, factory. That certainly made it easier to get the sweetstuff made-freeing Roxanne of the typical start-up and equipmentcosts. Says Roxanne, "I come up with ideas every day, and wedon't have the equipment to make them all...so this was a goodone."

Does Roxanne feel any added pressure, being the daughter of asuccessful inventor? "No," she says, "[we'reall] individuals. I just go with my own flow. My Roxyflow."

That Roxy flow is bringing Sandy Candy to the masses.Manufactured under the Klein family's Can You Imagine That!Inc. name, Sandy Candy is sold on the Internet at www.candycraft.com and throughindependent distributors. For about $1,000, people buy the product,book an event and sell away.

This is a subscriber-only article. Join Entrepreneur+ today for access

Editor's Pick

Related Topics

Business News

'I'll Gladly Cancel': Customers Livid as Netflix Is Reportedly Increasing Subscription Prices—Again

The Wall Street Journal reported that price hikes are set to roll out following the actors' strike.

Business News

These 11 Retailers Are Most Likely to File For Bankruptcy in 2023, According to a New Report

Several well-known retailers already filed for bankruptcy in 2023 — now, a new report is highlighting the retailers most likely to follow suit.

Business News

Mark Cuban's Grocery Store Hack Will Help You Score Cheaper Produce

The billionaire talked about his early days in Dallas when he was strapped for cash.

Business News

JPMorgan CEO Jamie Dimon Says AI 'Is Real' and Will Eliminate the 5-Day Work Week. Here's How His Company's Going All In.

The financial services firm advertised for thousands of AI-related roles earlier this year.

Business News

Man Unexpectedly Wins $4 Million Lottery — On a Ticket He Almost Didn't Buy

A Michigan resident stumbled upon a life-changing $4 million lottery jackpot when his preferred game was unavailable.