Why Billionaires and VCs Are Annoyed by Apple’s Latest iPhone Feature

Apple’s iOS 26 uses an automated voice to screen unknown callers, making it harder for the rich to reach each other.

By Jonathan Small | edited by Dan Bova | Jan 30, 2026

Apple’s iPhone call-screening feature is creating an unexpected problem for the rich and powerful: They can’t get in touch with each other. For years, wealthy executives relied on personal assistants to filter their calls, asking callers to identify themselves before putting them through. Now, iOS 26 has given everyone that same power.

The feature uses an automated voice to ask unknown numbers for their names and reasons for calling, then transcribes the answers so recipients can decide whether to pick up. The tool was designed to combat spam. Over 2 billion robocalls hit Americans monthly.

But it’s also leveled the playing field. Venture capitalist Bradley Tusk admitted to the Wall Street Journal that he gets irritated when his calls are screened. The irony? The elite are now experiencing the same call screening they’ve always used to keep others out.

Read more

Apple’s iPhone call-screening feature is creating an unexpected problem for the rich and powerful: They can’t get in touch with each other. For years, wealthy executives relied on personal assistants to filter their calls, asking callers to identify themselves before putting them through. Now, iOS 26 has given everyone that same power.

The feature uses an automated voice to ask unknown numbers for their names and reasons for calling, then transcribes the answers so recipients can decide whether to pick up. The tool was designed to combat spam. Over 2 billion robocalls hit Americans monthly.

But it’s also leveled the playing field. Venture capitalist Bradley Tusk admitted to the Wall Street Journal that he gets irritated when his calls are screened. The irony? The elite are now experiencing the same call screening they’ve always used to keep others out.

Read more

Jonathan Small

Founder, Strike Fire Productions
Entrepreneur Staff
Jonathan Small is a bestselling author, journalist, producer, and podcast host. For 25 years, he has worked as a sought-after storyteller for top media companies such as The New York Times, Hearst, Entrepreneur, and Condé Nast. He has held executive roles at Glamour, Fitness, and Entrepreneur and regularly contributes to The New York Times, TV...

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