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2021 Franchise 500 Rank
#452 Not ranked last year
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Initial investment
$21K - $40K
Units as of 2021
105 23.5% over 3 years

Company Overview

In 1997, Rhea Lana Riner held her first children's consignment sale in her living room, with just 11 consignors and hand-written price tags. Her husband suggested they computerize future events, so they built a barcoding and data entry system. By 2006, Riner was holding events in Conway, Little Rock, and Northwest Arkansas, each with close to 1,000 consignors. Franchising of the Rhea Lana's system began in 2008, and the company now has events in more than 25 states.

About Rhea Lana's

Founded
1997
Parent Company
Rhea Lana's
Leadership
Rhea Lana Riner, President & CEO

Franchising Overview

Franchising Since
2008 (13 years)
# of employees at HQ
19
# of Units
105 (as of 2021)

Franchisor Information

Corporate Address
2765 Blaney Hill Rd.
Conway, AR 72032

Information for Franchisees

Here’s what you need to know if you’re interested in opening a Rhea Lana's franchise.

Financial Requirements & Ongoing Fees

Here’s what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee
$11,900 - $14,900
Initial Investment
$20,550 - $39,950
Royalty Fee
3-1%
Ad Royalty Fee
$175/event
Term of Agreement
5 years
Is franchise term renewable?
Yes

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

In-House Financing
Rhea Lana's offers in-house financing to cover the following: franchise fee

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training
30 hours
Classroom Training
30 hours
Additional Training
As needed
Ongoing Support
Purchasing Co-ops
Newsletter
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social Media
SEO
Website Development
Email Marketing
Loyalty Program/App

Operations

Additional details about running this franchise.

Is absentee ownership allowed?
No
Can this franchise be run from home/mobile unit?
No
Can this franchise be run part time?
Yes
Are exclusive territories available?
Yes

Franchise 500 Ranking History

Compare where Rhea Lana's landed on this year’s Franchise 500 Ranking versus previous years.

Additional Rankings

Curious to know where Rhea Lana's ranked on other franchise lists? Find out below.

Ranked #452

Franchise 500 Ranking

Ranked #46

Top Franchises for Less Than $50,000

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Disclaimer
The information on this page is not intended as an endorsement or recommendation of any particular franchise by Entrepreneur Media. Our franchise listings and rankings are solely research tools you can use to compare franchise operations. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise. That should include reviewing the franchisor's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees.
Updated: February 8th, 2021