For International Dominatrix Mistress Eva Oh, Business Is Booming The multimedia entrepreneur was ahead of the curve, and now virtual customers are clamoring for her services during lockdown.

You'll have to excuse Mistress Eva Oh if she sounds a bit sleepy. It's 4 a.m. in Australia, where she's connecting via Skype Audio. "I entirely messed up the timing," she concedes in a rich delivery that could best be described as Zsa Zsa Gabor-chic. The professional dominatrix, podcast host and sex educator grew up across Asia, Europe and the land Down Under, which helps explain both her incomparable accent and way of relating to clients all over the globe.

Oh's early entrepreneurial pursuits were more conventional — she once owned a sustainable design company — but at the age of 26, she pivoted into her current occupation and never looked back. She was forward-thinking from the start, launching a virtual business called YouWillPleaseMe.com three years ago that allows enrollees to undergo basic training in the dynamics of dominance and submissiveness, all without ever meeting Oh face-to-face. Basically, it's like earning a (very expensive) merit badge in kink.

Oh, who still travels frequently throughout countries including Singapore and China, foresaw the creep of COVID-19 much quicker than the Western world. "Everything happened in Asia, where I'm based for the most part, in December," she recounts. "I saw a shift then, but more in my personal sphere."