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Give Your Audience What They Want on Social Media Before Pushing Your Agenda Blake Lawrence, CEO and co-founder of opendorse, talks about the advice he gives the athletes he works with for building on their fan base.

By David Meltzer

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Emotions tend to run high for sports fans, which is why tapping into fanhood is so important for the marketing efforts of today's top brands. Blake Lawrence, CEO and co-founder of opendorse, talks about how his football career at Nebraska prepared him to understand athlete marketing and the role that social media has in extending an athlete's influence.

Watch as Entrepreneur Network partner David Meltzer and Lawrence discuss the emotional appeal that athletes and their social media content have for fans, as well as how this emotion is being leveraged by companies to improve their marketing efforts and better showcase their products.

Related: How Magic Johnson and Hulk Hogan's Agent Fell So Far

David Meltzer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

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