The Ultimate Secret of Building a Loyal Customer Base Studies show that customers expect more from brands to stay loyal to them. But what exactly is "more"? Find out with us.

By Sajjad Ahmad • Dec 14, 2020 Originally published Dec 1, 2020

Opinions expressed by Entrepreneur contributors are their own.

If you are running a retail business, you must know the pain of losing a customer. You think you did enough to earn their loyalty, but no! Still, they leave you because they don't feel the same way.

Studies show that customers these days expect more from brands to stay loyal to them.

This is a subscriber-only article. Join Entrepreneur+ today for access

Learn More Log In

Editor's Pick

'Catastrophic': Here's What You Should Know About the Debt Ceiling Crisis — And How a Default Could Impact Your Business

I Helped Grow 4 Unicorns Over 10 Years That Generated $18 Billion in Online Revenues. Here's What I've Learned.

Want to Break Bad Habits and Supercharge Your Business? Use This Technique.

Franchise Ownership Made Easy: Best Practices for Managing and Growing Your Business

Don't Have Any Clients But Need Customer Testimonials? Follow These 3 Tricks To Boost Your Rep.

Why Are Some Wines More Expensive Than Others? A Top Winemaker Gives a Full-Bodied Explanation.

Most Popular

See all

Business News

'All Hell Is Going to Break Loose': Barbara Corcoran Issues Warning About Real Estate Market, Interest Rates

The "Shark Tank" star appeared on FOX Business' "The Claman Countdown" this week.

By Emily Rella

Money & Finance

3 Ways to Create Multiple (Big) Streams of Income

Here are three ways to create multiple streams of income. These strategies require effort and resources but offer significant financial potential.

By Andres Tovar

Leadership

The Real Reason Why The Return to Office Movement is Failing is Revealed in New Study

There is a vivid sign of the disconnect between employees and their workplace, a glaring indication that companies need to revise their scripts to improve their hybrid and remote work policies.

By Gleb Tsipursky

Productivity

5 Expert-Backed Strategies for Setting Boundaries at Work

To be successful in business, you need to prioritize your time and energy above all else.

By Aytekin Tank

Business Solutions

Enjoy Enhanced Security With Windows 11 Pro, Now Just $39.99

Take advantage of new features with Windows 11 Pro, now $160 off.

By Entrepreneur Store

Growing a Business

How David Duncan Is Working to Preserve and Protect Napa Valley, One Insanely Delicious Bottle of Wine at a Time

The leader of iconic wine brands including Silver Oak and OVID is chairing the Collective Napa Valley auction, with an eye on preserving the landscape and the good times that come with it.

By Dan Bova