I Made $1 Million in 20 Minutes — Here's How I Did It and What They Don't Tell You About 'Overnight' Success I thought I was just helping a friend, then it made me a millionaire.

By Clinton Sparks Edited by Mark Klekas

Opinions expressed by Entrepreneur contributors are their own.

We live in a world where people want success faster than ever. We read stories every day about people who made it big in a short period of time, but the truth is those fast success stories took years of preparation and effort to create those opportunities.

As one of those people, I can tell you firsthand that what looks like an overnight win is really the result of years of work, strategic relationships and relentless consistency. The moment I made millions in 20 minutes wasn't luck. It was the culmination of a decade spent adding value to others, honing my craft and positioning myself for the right opportunity. Success didn't happen to me — I built it, one decision at a time.

In this article, I'll share how I made millions in less than an hour, my five pro tips for you to do the same and what people get wrong about overnight success.

The truth about fast success

The overnight success stories you admire — whether it's Mark Cuban, MrBeast or "Stone Cold" Steve Austin — weren't actually overnight at all. Their rise took years of relentless work. What they gained wasn't just money or fame. They built knowledge, credibility and networks that ensured their success lasted.

Image credit: Clinton Sparks

That's what people miss. The time spent mastering a craft, building relationships and proving value is what sets those who make it apart from those who fizzle out.

  • Knowledge keeps you from making costly mistakes
  • A strong network arms you with resources and opportunities
  • Credibility ensures that when you speak, people listen

In my own journey as a hip-hop producer, the foundation I built over the years is what made it possible for me to earn millions in just 20 minutes. I was fortunate to know early on what I wanted to do with my life and who I wanted to be. I never followed the crowd and I never let others dictate my path. From the beginning, I understood that to become valuable, I had to create value. Not just by doing things for people, but by learning things for them. I became a resource that made others look smarter, more prepared and more capable. I wasn't just another person trying to climb the ladder. I was the person making sure others could climb it, too.

That's the real key to lasting success. It's not about going viral, hacking the system or chasing trends. It's about putting in the work, playing the long game and becoming indispensable. When you do that — success isn't just fast. It's inevitable.

Related: One of the Biggest Mistakes Aspiring Entrepreneurs — and Almost Everybody — Make

Pro tip 1: Actually kill your ego

I've seen a lot of companies and entrepreneurs who could have been more successful, but they let their egos slow things down and ruin relationships. Having a big ego will make you unwilling to do what needs to be done — you are too focused on your own image and make poor decisions.

Instead, do things for others with no expectation of getting anything in return. I did it, and it helped set me up later to have more leverage and favors at my disposal. It grew my network and credibility.

Pro Tip 2: Don't expect things in return

Don't put a time or expiration date on how much you will do for others.

Real winners never stop doing for others, as they know helping others be great is being great. If you are someone who keeps tabs on what you do for others or expects a return on your time investment in a short period of time, you aren't built to last.

When I was a DJ on the radio, there was a new song called "Locked Up" by a new artist named Akon (yes, the Akon). A lot of people didn't jump on the record because he was unknown at the time.

I was one of the first DJs to break this record, and he came to find out. When we met in person shortly after that, he was extremely appreciative and said to me, "Please let me know if I can do anything for you." I responded with, "No, I'm good. Just keep making dope music."

We exchanged numbers, and I continued to support his music. At the time, I didn't know this would be the foundation of how I made millions in less than 20 minutes.

Related: The Most Controversial Decision I Made That Led to My Success

Pro Tip 3: Let your work speak for itself

Do things and act in a way that will make people realize how great you are without you having to tell them how great you are.

Years later, after I helped out Akon, I was in the studio making beats for myself because I had been offered record deals from T.I., Eminem, Ludacris and Jermaine Dupri. I wanted to show them that my music wouldn't be just another standard hip-hop album.

I decided to play a mental game right before I was going to call it quits for the day. I gave myself 20 minutes to make a record. I came up with a simple piano progression and drum loop and then started singing the chorus melody. It took me about five more minutes to write the chorus. After I put it all together, I knew exactly who it should go to and why.

This was in 2007, and Akon was becoming one of the biggest pop stars in the world at this time. I titled the song "Sorry, Blame It On Me." I knew giving this to Akon would be far more valuable than using it for me and my project.

Pro Tip 4: Relationships aren't just exchanges

When you care about others as much as yourself, you will discover a world of opportunities and open doors you didn't even know were available to you.

I reached out to Akon and told him I had a monster record for him. He said to send it to him, and I said, "No, I will come find you on tour and play it for you."

Always go the extra mile. Initiative and persistence will set you apart from everyone else.

Pro Tip 5: Timing is crucial

When dealing with people, don't get frustrated when they don't listen to you. Instead, learn to speak when they're ready to hear you.

This is why it's imperative to be in front of someone when you are trying to get things done. This way, you can tell when the right time to discuss it is. When you email something, it could be overlooked, read when they're in a bad mood or without your explanation. It leaves room for things to be misinterpreted.

You must do your best to get in front of people. But, even then, you must wait for the right time to be most impactful. Trust me, I know you think this might be your only shot and that you must take it. But, as much as you think it's your chance to shine, it could also end up being what makes them not move on your idea. Timing is crucial.

Back to the Akon story, I looked at his schedule and saw he was on tour with Gwen Stefani, so with the help of my pal, Kardinal Offishall, who was also on the tour, I made it to one of his shows and waited backstage. When Akon came over to me, I said, "Remember when you had a story to tell, and no one would listen, but I did?" He said, "Of course."

I then said, "Well, I need you to help me tell a story." He agreed to record the record.

So, how did I make millions in 20 minutes?

The record "Sorry, Blame It On Me" debuted at #7 on Billboard, became a platinum-selling song and has millions of streams on YouTube. That record only took me 20 minutes to produce and write and landed me a major publishing deal and a record deal with Interscope Records.

But did it really take 20 minutes? No, it took 10 years of:

  1. Adding value to others
  2. Not expecting anything in return
  3. Building a powerful network
  4. Continuously honing my craft
  5. Consistently outputting quality work
  6. Helping others to be great
  7. Eliminating ego and greed
  8. Caring about others as much as myself
  9. Having patience

This is an example of overnight success taking 10 years, but even more importantly, lasting longer than 10 years. This Akon record came out in 2007, and I'm still making hits, winning multiple awards, building several successful companies. Including my current venture, The Global Gaming League.

Now, if you read this story and think it is unique to me because you don't produce music or know pop stars, then you would miss the point. This story applies to any industry or situation, and I was only able to build these types of relationships with people like Akon because of the aforementioned attributes.

I have built strong relationships with top executives in multiple industries — finance, gaming, technology, film, TV, sports and fashion — because these principles and values are the winning common denominator in any industry you want to be a part of or life you choose to live.

So remember, those looking for long-term success know that fast success takes 10 years.

The real plot twist and moral of this story: never believe in the headline. There is always more to the story that most don't tell you about how they achieved whatever success they want you to know about. ALWAYS!

Your friend,

Clinton Sparks

Clinton Sparks

Entrepreneur Leadership Network® VIP

Creative Executive, DJ, Producer and Entertainment Mogul

Clinton is a renowned entertainment mogul, author, speaker, entrepreneur, visionary brand builder, creative executive, and leading-edge innovator when it comes to integrating culture, collaboration, and cross-platform marketing with an outstanding track record of success, and background managing multiple products from ideation to market launch.

He is also a Grammy-nominated, multi-platinum music producer, songwriter and DJ responsible for over 75 million records sold.

Clinton is a VIP writer for Entrepreneur+. Become a member today and see his latest articles and insights. 

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