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What It's Like Inside the KIND Office The snack bar's headquarters is fun,friendly, and (no surprise) full of free munchies.

By Jared Keller

This story appears in the May 2017 issue of Entrepreneur. Subscribe »

Adam Friedberg

The most compelling thing about KIND's Manhattan headquarters isn't the Bar Bar, where staffers grab a lineup of free snack bars, but how the company got there at all. Founder Daniel Lubetzky, the son of a Holocaust survivor, says he was raised to believe in the power of kindness and the importance of human connection. This heritage shapes the company's culture, social mission and philanthropic efforts (which have grown far beyond its for-profit business model). But you can feel it in the physical space, too, which is decorated in bright, vibrant colors and meant to be a nexus for collaboration and cooperation. Between meeting spaces, Lubetzky's dad's furniture adorns various offices.

Related: All Business Is Personal: Employees Need Human Connections at Work

Hauwa Abubakar

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