Get All Access for $5/mo

Yelp Launches New Marketing Tools for Businesses

By Mike Werling

Opinions expressed by Entrepreneur contributors are their own.

Online review site Yelp launched a free new marketing tool today called "About This Business," which allows small-business owners to share their story with the public on their business's Yelp page.

Stories can include a company's specialties, a short history, an introduction to the manager/owner of the business and five other recommended businesses. Business owners can set up the feature by visiting biz.yelp.com to create a free account.

About This Business is the latest tool from Yelp in a suite it launched in April that offers business owners the ability to directly message customers who have written reviews, upload photos, update business information and post announcements.

Mike Werling, the managing editor of Sea Magazine, has written for Entrepreneur.com, Senior Market Advisor, Boomer Market Advisor and Broadmoor magazines.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Data & Recovery

Use This Code to Get 1TB of Cloud Storage for $120

Koofr Cloud Storage makes backing up and sharing work files a safer and easier process.

Innovation

The Key to Real Innovation Is Cross-Pollination — Here Are 10 Ways to Implement It in Your Business

Transform your business with this unique approach to sparking innovation.

Living

Get Easy Access to Fun Summaries of Non-fiction Bestsellers with This $60 Subscription

Headway lets users gain key ideas and insights from best-selling works of non-fiction.

Business News

Wells Fargo Reportedly Fired More Than a Dozen Employees for Faking Keyboard Activity

The bank told Bloomberg that it "does not tolerate unethical behavior."