Yelp Launches New Marketing Tools for Businesses

By Mike Werling

Opinions expressed by Entrepreneur contributors are their own.

Online review site Yelp launched a free new marketing tool today called "About This Business," which allows small-business owners to share their story with the public on their business's Yelp page.

Stories can include a company's specialties, a short history, an introduction to the manager/owner of the business and five other recommended businesses. Business owners can set up the feature by visiting biz.yelp.com to create a free account.

About This Business is the latest tool from Yelp in a suite it launched in April that offers business owners the ability to directly message customers who have written reviews, upload photos, update business information and post announcements.

Mike Werling, the managing editor of Sea Magazine, has written for Entrepreneur.com, Senior Market Advisor, Boomer Market Advisor and Broadmoor magazines.

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