Get All Access for $5/mo

What You Need to Know About 'Place Tips' for Your Facebook Advertising Campaign Facebook's locacation-based advertising innovation is poised to compete with Yelp in the rapidly growing market to mobile ads.

By Brett Relander Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.

It may have started out as a way for friends to keep up with one another, but over the years, Facebook has become increasingly commercialized. Now, a new feature has been introduced that provides subscribers with location-based recommendations. The recommendations, known as Place Tips, will appear at the top of subscribers' news feeds, whenever they are in close proximity to a location where the feature is active, based on the history of likes or content relevant to that business

It may sound innocuous, but there has already been some speculation that Place Tips could be the demise of Yelp, at least according to InvestorPlace. Whether or not that will occur remains to be seen. One thing is certain: Place Tips are here, and to remain competitive, brands need to learn how to leverage them.

Related: How the Three-Layer Facebook Advertising Funnel Can Get You New Customers

Brands should be aware of two key things when it comes to Place Tips. First, the new feature is only applicable to local businesses that have physical geographic locations. In other words, Place Tips will not serve as a source of organic exposure for businesses that operate strictly online. Second, Place Tips include user-generated content regarding businesses in a manner similar to Yelp and other sites.

Information Revealed by Place Tips

So, what exactly does Place Tips show? Actually, they show quite a lot. For instance, the feature will include an info card with quick facts related to that business. If a user's Facebook friends have been geotagged for that business's location, the friend's photo will appear. In the event a user's friend posts content relevant to that business, or even a nearby business, it will also appear. Recent content and photos posted by the business could also be shown.

Currently, Place Tips has only been rolled out in limited areas. These areas will likely expand in the near future.

Potential for Ads

Facebook has indicated that it does not plan to use the new feature for placing ads, but has stipulated they may explore that option at some point in the future. The chance that Place Tips could soon be linked to ads seems quite likely, given how successful mobile ads have been for Facebook. During the last quarter of 2014, mobile ad revenue comprised almost 70 percent of the company's total ad revenue, which was almost $4 billion, a year-over-year increase of 53 percent.

While Place Tips may not matter to business solely operating online, it could prove to be of significant importance to local businesses. Social-Local-Mobile is rapidly evolving as an important digital marketing trend. Place Tips has the potential to drive that trend this year.

Related: 5 Lessons Learned From Running 2,652 Facebook Ad Campaigns

Optimizing for Place Tips

So, if you are a local business, what can you do to make sure you are optimized for Place Tips when it comes to your area?

  • If your Facebook page has not been updated recently, now is the time to do so. Make sure your page contains all the pertinent information, particularly your address and other location related information.
  • Be sure to regularly update your page. Post relevant, fresh content. Keep in mind that Place Tips will choose the content to show to users, so supply a steady stream of fresh content to gain a competitive edge.
  • Use rewards and in-store events to encourage customers to check-in on Facebook.

Place Tips will most certainly evolve as Facebook continues to roll out this new feature. Now is the time to ensure that your business is prepared.

Related: 10 Advanced Facebook Tips and Tricks

Related Book: Ultimate Guide to Facebook Advertising

Brett Relander

Managing Director at X1 Sports Nutrition

Brett Relander is founder and managing director of X1 Sports Nutrition ( He has a degree in exercise science, is certified as a Master Fitness Specialist and in the biomechanics of resistance training, and is an advocate of all-natural nutrition and advanced performance training.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business Solutions

Set Your PC-Using Employees Up with Windows 11 Pro for $25

This updated operating system features top-of-the-line security, AI support, and more.

Business News

Mark Cuban's Google Account Was Hacked By 'Sophisticated' Bad Actors

The "Shark Tank" star said someone "called and said I had an intruder and spoofed [Google's] recovery methods."

Business News

Target Teams Up With Shopify To Give Online Small Businesses Brick-and-Mortar Shelf Space

Target has an online Amazon competitor marketplace, and it's taking applications from small businesses now.

Starting a Business

5 Steps to Move Beyond Small Talk and Start the Business You've Always Dreamed of

Make your business idea a reality by following these five no-nonsense steps.


Inflation's Next Victim Is Your Freedom — Here's Why

We get it… Most people are tired of hearing the same old story about how the American Dream is dead; however, there's a different, more bleak aspect to that reality that far too few people have yet to realize.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.