Only 1% of Big-Brand Campaign Ideas Are Tested in Public. New Research Says That Number Is a Challenger Brand’s Best Asset.
Socially Powerful surveys 300+ enterprise FMCG marketers in the UK and US, and finds the giants know exactly what they’re losing — and are mostly not changing. LONDON, July 23, 2026 — Ask a marketer at a billion-dollar consumer goods company whether smaller rivals move faster than they do, and seven in ten will tell […]