Instagram presents businesses with a lot of opportunity to grow their brands, but it can be challenging to build an audience on the platform. It involves more that just posting images on a Feed and "liking" photos. In fact, there are a number of helpful Instagram tools that many businesses are overlooking, and a major one is Instagram Stories.
Launched a year ago, Instagram Stories is a great way to connect with consumers and give your followers a behind-the-scenes look. While it might seem daunting at first, once you get started and begin to experiment, the process gets easier. At least that's what Instagram's Small Business Lead Morgan Cornelius tells us.
"There is no right answer when you're just getting your feet wet. Instagram Stories are intended to be playful, in the moment, [and] something that represents who you are, and gives more of a raw view into [your] business," she says.
Today, of the 250 million businesses using Instagram, half of them are utilizing Stories. Whether that includes you, or if you're in the other half that's not using Instagram Stories, Cornelius shares these nine helpful tips.