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Best Startup Markets for 2009

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This story appears in the March 2009 issue of Start Up.

When I first started my bamboo clothing company, Rain Frog Apparel, I knew it would allow me some entrepreneurial freedoms: flexible hours, the ability to apply philanthropic principles in a business setting and a new way to express my creative passions. What I didn't know about, or perhaps what I underestimated, was the massive wave of innovation, dedication, collaboration and pure genius that was sweeping through the green market--coming straight from entrepreneurs like me who were driven by their desire to make a socially responsible difference.

These green businesses are just one example of how entrepreneurs have identified a trend and then acted on it, not simply because they wanted to make money, but because they had a real passion to create something of their own within a burgeoning market.

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