Branding 2014

Branding 2014

How to Launch a New Brand: 4 Tips that Work

Generous advance time, comprehensive branding and a hint of mystery are important ingredients for ensuring a terrific launch day.

6 Innovative Ways to Increase Brand Awareness

Wendy's sassy Twitter feed is a great example of how to stand out in a sea of noise.

How to Get Your Branding Noticed

Your brand reflects your identity as a company. What are you doing to make yours stand out?

5 Business Lessons I Learned From Being a Member of a Motorcycle Gang

Let's face it -- your bowling league is a business, your place of worship is a business, your family is a business -- and yes, an outlaw motorcycle gang is a business.

5 Reasons Why Your Personal Branding Strategy Isn't Working

Aim for consistency and vary your social channels to get your brand out there.

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5 Tips on Rebranding from a Billion-Dollar Expert

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How Steve Jobs Blew Up the Rules of Branding

By throwing out the approved checklist, Jobs got customers to meaningfully connect with the Apple brand.
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17 Logos We Love

Brand identity in its purest form.
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These brands took the No. 1 spot in various categories. Here's why.
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We surveyed more than 5,000 Entrepreneur readers to learn the companies that elicit their greatest loyalty and trust. Here are the results.