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Branding 2014

Branding 2014

How to Launch a New Brand: 4 Tips that Work

Generous advance time, comprehensive branding and a hint of mystery are important ingredients for ensuring a terrific launch day.

6 Innovative Ways to Increase Brand Awareness

Wendy's sassy Twitter feed is a great example of how to stand out in a sea of noise.

How to Get Your Branding Noticed

Your brand reflects your identity as a company. What are you doing to make yours stand out?

Sweden the Country Is Now Sweden the Brand -- and You Can Get in on It, Too

Bolanile Maté of Be Better Paris explains how the Swedish have turned their country into a company, and they want to spread the wealth.

5 Business Lessons I Learned From Being a Member of a Motorcycle Gang

Let's face it -- your bowling league is a business, your place of worship is a business, your family is a business -- and yes, an outlaw motorcycle gang is a business.

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