Small business owners can integrate low-cost PR techniques into their daily marketing activities.
Generous advance time, comprehensive branding and a hint of mystery are important ingredients for ensuring a terrific launch day.
Wendy's sassy Twitter feed is a great example of how to stand out in a sea of noise.
Your brand reflects your identity as a company. What are you doing to make yours stand out?
Let's face it -- your bowling league is a business, your place of worship is a business, your family is a business -- and yes, an outlaw motorcycle gang is a business.
Aim for consistency and vary your social channels to get your brand out there.
Rebranding is not for the faint of heart. After rebranding several billion-dollar companies, here are some lessons I have learned along the way.
We present the companies that have generated the most trust among entrepreneurs as well as the lessons you can take from them.
By throwing out the approved checklist, Jobs got customers to meaningfully connect with the Apple brand.
These brands took the No. 1 spot in various categories. Here's why.