Branding 2014

News and Articles About Branding 2014

Sweden the Country Is Now Sweden the Brand -- and You Can Get in on It, Too
Entrepreneur Network

Sweden the Country Is Now Sweden the Brand -- and You Can Get in on It, Too

Bolanile Maté of Be Better Paris explains how the Swedish have turned their country into a company, and they want to spread the wealth.
Entrepreneur Network
5 Business Lessons I Learned From Being a Member of a Motorcycle Gang
Take It From The Pros

5 Business Lessons I Learned From Being a Member of a Motorcycle Gang

Let's face it -- your bowling league is a business, your place of worship is a business, your family is a business -- and yes, an outlaw motorcycle gang is a business.
Tom Scarda, CFE
5 Reasons Why Your Personal Branding Strategy Isn't Working
Take It From The Pros

5 Reasons Why Your Personal Branding Strategy Isn't Working

Aim for consistency and vary your social channels to get your brand out there.
Larry Alton
5 Tips on Rebranding from a Billion-Dollar Expert
Rebranding

5 Tips on Rebranding from a Billion-Dollar Expert

Rebranding is not for the faint of heart. After rebranding several billion-dollar companies, here are some lessons I have learned along the way.
Kristi Knight
Why Franchises Have Discovered Food Trucks
International Franchise Association

Why Franchises Have Discovered Food Trucks

The Original Soupman -- of Seinfeld fame -- says the food truck business offers unique opportunities for franchisees.
Geoff Weiss
Introducing Entrepreneur's Top Brands of 2014: Learn Their Secrets
Take It From The Pros

Introducing Entrepreneur's Top Brands of 2014: Learn Their Secrets

We present the companies that have generated the most trust among entrepreneurs as well as the lessons you can take from them.
How Steve Jobs Blew Up the Rules of Branding
Take It From The Pros

How Steve Jobs Blew Up the Rules of Branding

By throwing out the approved checklist, Jobs got customers to meaningfully connect with the Apple brand.
17 Logos We Love
Take It From The Pros

17 Logos We Love

Brand identity in its purest form.
The Top Brands in Food Service, Hotels, Retail and More
Branding 2014

The Top Brands in Food Service, Hotels, Retail and More

These brands took the No. 1 spot in various categories. Here's why.
The 120 Most Trusted Brands
Take It From The Pros

The 120 Most Trusted Brands

We surveyed more than 5,000 Entrepreneur readers to learn the companies that elicit their greatest loyalty and trust. Here are the results.
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