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community engagement

Growth Strategies

7 Ways to Generate Publicity Without Spending a Cent

There are many ways to draw attention without paying for an ad.

Aspiring Entrepreneur? Consider Perfecting Something That's Already Built

A franchise is the fast track to business ownership.

The Secret to a Successful Franchise? A 'Community'-Based Business

The real challenge is finding the hook and putting the people in place to make it all possible.

Get the Word Out With Worthy Cause Marketing

Getting involved at the community level, in all the communities you do business, is the most effective and gratifying market of all.

10 Ways Small Businesses Can Give Back Without Breaking the Bank

Helping improve your community or bolster a cause you believe in is probably the most satisfying way there is to market your business.

More From This Topic

Public Relations

Bragging About Treating Your Team Well Is Always Good PR

Don't be shy about going public when you boost pay or host fun events for your employees.
Community building

How the Power of Entrepreneurial Relationships Is Rebuilding Baltimore

The entrepreneurial knack for seeing opportunity where others are daunted is energizing a proud city struggling through difficult times.
Sharing Economy

5 Lessons Entrepreneurs Can Learn From Niche Marketplaces

Thank Airbnb, Trulia and other niche players for the potential partnerships -- and more -- that they offer entrepreneurs.
Customer Engagement

The New Axis of Business Initiatives: Strategic Community Engagement

The power shift from business to consumer -- in the works for decades -- is now complete.