Building a Business
How This Legacy Media Brand Turned Community Impact Into a Competitive Advantage — and How Your Business Can, Too
How one network transformed from an entertainment platform to a community catalyst
community engagement
Building a Business
7 Ways to Generate Publicity Without Spending a Cent
There are many ways to draw attention without paying for an ad.
By Brian Jones
Buying a Franchise
Aspiring Entrepreneur? Consider Perfecting Something That’s Already Built
A franchise is the fast track to business ownership.
Thought Leaders
The Secret to a Successful Franchise? A ‘Community’-Based Business
The real challenge is finding the hook and putting the people in place to make it all possible.
By Ben Midgley
Marketing
Get the Word Out With Worthy Cause Marketing
Getting involved at the community level, in all the communities you do business, is the most effective and gratifying market of all.
Thought Leaders
10 Ways Small Businesses Can Give Back Without Breaking the Bank
Helping improve your community or bolster a cause you believe in is probably the most satisfying way there is to market your business.
By John Rampton
Building a Business
Bragging About Treating Your Team Well Is Always Good PR
Don't be shy about going public when you boost pay or host fun events for your employees.
By Derek Newton
Thought Leaders
How the Power of Entrepreneurial Relationships Is Rebuilding Baltimore
The entrepreneurial knack for seeing opportunity where others are daunted is energizing a proud city struggling through difficult times.
Building a Business
5 Lessons Entrepreneurs Can Learn From Niche Marketplaces
Thank Airbnb, Trulia and other niche players for the potential partnerships -- and more -- that they offer entrepreneurs.
By Tx Zhuo
Marketing
The New Axis of Business Initiatives: Strategic Community Engagement
The power shift from business to consumer -- in the works for decades -- is now complete.
By Peter Coffee