confirmation bias

News and Articles About confirmation bias

2 Surefire Ways to Tell Whether Your Startup Can Win, If You Avert Clouded Judgment
Leadership

2 Surefire Ways to Tell Whether Your Startup Can Win, If You Avert Clouded Judgment

The goal is figure out if a new contender can whip its rivals at meeting customer needs. But confirmation bias can sully good judgment.
Peter S. Cohan
OK

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