Building a Business
How Confirmation Bias Is Destroying Your Product — and How to Stop It
It's time to unlearn what you "know" about your users.
confirmation bias
Thought Leaders
5 Examples of Unconscious Bias at Work and How to Solve Them
We all have a natural tendency to gravitate toward people similar to us in terms of race, ethnicity, gender, age and lifestyle. This unconscious bias can lead us to hire people who look like us and share similar backgrounds instead of the most qualified candidates.
Marketing
How to Avoid Bias in Your Marketing Reporting
If you want to make the most informed, objective decisions possible for your business, it's important to have a strategy in place to avoid bias whenever possible.
Business News
Don’t Let Confirmation Bias Derail Your Startup Plans
The problem with confirmation bias rests on the fact that you might be wrong.
By Due
Entrepreneurs
Cognitive Biases: A Crash Course for the Millennial Mind
If you think you're in full control of your mind, think again. Here are just a few mental quirks that can hold you back.
Thought Leaders
Stop Trying To Make Your Employees Happier
It's personal resilience that managers need to develop in their teams to get the sort of engagement they seek.
Building a Business
How You Can Crush the Biggest Sales-Killing Mental Bias
When we enter a sales situation with a pre-conceived idea, we look for confirmation to support that idea. That usually ends badly.
By Jeff Shore
Thought Leaders
2 Surefire Ways to Tell Whether Your Startup Can Win, If You Avert Clouded Judgment
The goal is figure out if a new contender can whip its rivals at meeting customer needs. But confirmation bias can sully good judgment.