confirmation bias

How You Can Crush the Biggest Sales-Killing Mental Bias

When we enter a sales situation with a pre-conceived idea, we look for confirmation to support that idea. That usually ends badly.

Jeff Shore

· 3 min read

2 Surefire Ways to Tell Whether Your Startup Can Win, If You Avert Clouded Judgment

The goal is figure out if a new contender can whip its rivals at meeting customer needs. But confirmation bias can sully good judgment.

Peter S. Cohan

· 5 min read