How You Can Crush the Biggest Sales-Killing Mental Bias
When we enter a sales situation with a pre-conceived idea, we look for confirmation to support that idea. That usually ends badly.
2 Surefire Ways to Tell Whether Your Startup Can Win, If You Avert Clouded Judgment
The goal is figure out if a new contender can whip its rivals at meeting customer needs. But confirmation bias can sully good judgment.