Consultants and Advisors

Marketing Strategies

Why This Is the Season for Generosity Marketing

While everyone is in the spirit of giving, consider offering customers your best content, product or service for free.
Consultants and Advisors

The 5 Essentials of Choosing a Consultant

These outside advisers can create tremendous value for your business, but it's important the person your contract checks off these items.
Crisis Management

8 Ways to Stay Calm During a Crisis

Your worst nightmare has struck. Learn to deftly maneuver and persevere, no matter what's flaring at your young startup.
Writing

5 Ways I Used a Reverse Book Club to Write a Bestseller

An entrepreneur explains how she assembled a group of friends to meet every two weeks and help her write her volume.
Business Unusual

MBAs for Hire, By the Hour

A startup raises nearly $5 million to match companies with the well-educated consultants they need.
Consultants and Advisors

Be a Better Client to a Consultant With These 3 Tips

Following this advice should save you time and money when working with a service provider.
Legal Issues

What Obama's Order Banning Gay Discrimination Means for Businesses

Many entrepreneurs may be surprised to learn that federal laws have not addressed sexual-orientation or gender-identity bias inside private companies.
Consultants and Advisors

Hiring a Consultant? Shun the 24-Hour Turnaround and Other Hype.

Any outfit promising a super-speedy turnaround will probably deliver less than optimum results.
Overcoming Obstacles

Going From 'Least Likely to Succeed' and Charting a Path to Prosperity

An entrepreneur without a college degree gives his ingredients for overcoming hurdles and learning the skills to run a robust enterprise.
Mentors

How to Find the Absolute Right Mentor to Steer You to Startup Success

Whether you need a cheerleader, someone to vent to or a person with specific skill sets, here are tips for approaching your search for the perfect guide.
Consultants and Advisors

MBA Students Can Help Spice Up Your Startup's Special Sauce

The sharp eyes of a business class can enrich a company's bottom line.
Mentoring

Mentors Can Fill in Any Yawning Gaps as Your Startup Integrates New Grads

Often new companies don't offer comprehensive training and onboarding. Here's how to set up informal relationships instead.
Advisory Boards

4 Steps to Securing a Rock-Star Advisory Board

Startups are a dime a dozen. The ones that rise about the competition not only have a stellar product but also a stellar advisory board.
Founders

Friends Forever? Stay Close Even After Co-Founding a Company.

Each partner should contribute to the business based on strengths. Rely on an advisor if needed and prepare for your relationship to evolve.
Vendors

Don't Pay a Consultant Before Chatting With Your Vendor

Vendors have unique access and insight. Their perspective is typically available for the price of a friendly conversation.