Dunkin's "DunKings" merchandise featured in their Super Bowl ad with Ben Affleck, Matt Damon, and Tom Brady quickly sold out (twice) earlier this week.
This year's campaign marks the brand's second Super Bowl ad and a new chapter in the "Dunkin' Cinematic Universe," which began last year when Dunkin' celebrated its number one fan, Ben Affleck, by featuring him working in a Dunkin' drive-thru in its first-ever Super Bowl ad.
By teaming Ben Affleck and TikTok star Charli D'Amelio, Dunkin' continues to tap into a younger demographic, illustrating a savvy blend of cross-generational appeal.
Discover the details behind RBI's strategic acquisition of Carrols Restaurant Group, a move that represents a significant step in a broader campaign to rejuvenate the Burger King brand, and compare it to past major franchise rebrands.
The brand's recent campaign featuring a Gen X actor and a Gen Z rapper is winning over customers of all ages, and helped land them at #6 on this year's Franchise 500.