Maria Sharapova and 6 Athletes Who Lost Their Nike Endorsements
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News and Articles About Endorsements
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Brands Can Now Buy Insurance to Protect Themselves If a Celeb Spokesperson Goes Nuts
Celebrity endorsements work when stars behave. Not when they go off the rails on the crazy train. Now AIG wants to come to the rescue with a way for businesses that dance with the stars to cover their butts.
Kim Lachance Shandrow
Here's How to Get Liam Neeson to Endorse You on LinkedIn (Yes, Really.)
To promote his new film 'Taken 3,' the actor will endorse one LinkedIn member's 'particular set of skills.'
5 Ways to Get Your First Customer
The initial adopters of your product play a pivotal role for your company. They bring in revenue and can open doors to other purchasers.
5 Reliable Methods for Building Trust in Your Mobile App
Nothing is better for selling the latest app that the oldest advertisement of them all, the glowing praise of a satisfied customer.
Want a Celebrity Endorsement on Twitter? 3 Legal Precautions to Know.
Before you shell out cash for a new e-spokesperson, make sure you're in the clear so no issues pop up later.
How Creative Thinking Can Nab a Coveted Celeb Endorsement
Targeted marketing and persistence make for a powerful combo on the endorsement front.
7 Steps to Landing and Profiting from Celebrity Customers
What the team on Animal Planet's Tanked learned from working with Tracy Morgan
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