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More Posts on Endorsements
Celebrity endorsements work when stars behave. Not when they go off the rails on the crazy train. Now AIG wants to come to the rescue with a way for businesses that dance with the stars to cover their butts.
To promote his new film 'Taken 3,' the actor will endorse one LinkedIn member's 'particular set of skills.'
Nothing is better for selling the latest app that the oldest advertisement of them all, the glowing praise of a satisfied customer.
Before you shell out cash for a new e-spokesperson, make sure you're in the clear so no issues pop up later.