Endorsements

Marketing

Want to Get Your Product into the Hands of Celebrities and Secure Endorsements? Here's an Effective Strategy You Need to Try.

Celebrity gifting suites at events like the Oscars and Grammys provide a prime opportunity for brands to boost visibility and earn endorsements.

Marketing

Why Entrepreneurs Need to Get the Right Blurbs for Their Books

Blurbs, also known as endorsements, are an important element of book publishing. But who should you ask, and how can you get them to say yes?

Growth Strategies

Here Are 5 Celebrities Who Are Investing In The Startup Ecosystem

With the growing startup ecosystem, several popular personalities are looking to grab a slice of the pie

Marketing

Brand Ambassadors v/s Influencers: Who Should You Pick for Brand's Marketing?

Three-times Asia-Pacific Cup rally champion Gaurav Gill spoke about why is it relevant to have brand ambassadors over influencers for the brand's marketing

Marketing

Boost Your Business Using Influencer and Referral Marketing

A properly planned and optimized influencer campaign drives the interaction of multiple audiences with your brand/product

Business News

Facebook Now Lets You Officially Endorse a Presidential Candidate

This latest move is another example of what the social network has recently described as 'a broader effort designed to get more people engaged in the civic process.'

Marketing

Maria Sharapova and 6 Athletes Who Lost Their Nike Endorsements

Maria Sharapova is simply the latest star in a long list of high-profile athletes to be dropped by the company.

Growing a Business

Brands Can Now Buy Insurance to Protect Themselves If a Celeb Spokesperson Goes Nuts

Celebrity endorsements work when stars behave. Not when they go off the rails on the crazy train. Now AIG wants to come to the rescue with a way for businesses that dance with the stars to cover their butts.

Social Media

Here's How to Get Liam Neeson to Endorse You on LinkedIn (Yes, Really.)

To promote his new film 'Taken 3,' the actor will endorse one LinkedIn member's 'particular set of skills.'

Fundraising

5 Ways to Get Your First Customer

The initial adopters of your product play a pivotal role for your company. They bring in revenue and can open doors to other purchasers.

Marketing

5 Reliable Methods for Building Trust in Your Mobile App

Nothing is better for selling the latest app that the oldest advertisement of them all, the glowing praise of a satisfied customer.

Social Media

Want a Celebrity Endorsement on Twitter? 3 Legal Precautions to Know.

Before you shell out cash for a new e-spokesperson, make sure you're in the clear so no issues pop up later.

Marketing

How Creative Thinking Can Nab a Coveted Celeb Endorsement

Targeted marketing and persistence make for a powerful combo on the endorsement front.

Marketing

7 Steps to Landing and Profiting from Celebrity Customers

What the team on Animal Planet's Tanked learned from working with Tracy Morgan