Fishing
How a Fishing-Gear Company Is Reeling In Customers With Its Live Streaming Videos
The online broadcasts of 'Loon Live' is just one way the company is angling for sales
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3 min read
To Boost Tourism and Combat Erosion, This Company Is Installing Artifical Reefs in the Sea
Walter Marine has installed more than 35,000 reefs in waters in the U.S., Saudi Arabia, Mexico and other countries.
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5 min read
While Everyone Else Saw a Parasite, This Man Saw a Marketable Product
One entrepreneur aims to transform the sea snails that have overrun the waters in his fishing town from pest to delicacy.
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3 min read
The Business of Building Artificial Reefs
An aquatic exhibits designer crafts a plan to reinvigorate his state's marine life and fishing industry.
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3 min read
Sales Lessons From a Fly Fishing Master
I received some of my most valuable sales seminars from my father--while wearing hip waders. His mantra: Be yourself. Even if you smell like fish.
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4 min read