Thought Leaders
Why “Free” Shipping Isn’t Really Free (And Why It’s Getting More Expensive)
As Amazon and Walmart raise prices for shipping, we need to reconsider our expectations of ecommerce delivery.
Free Shipping
Building a Business
This Startup Won’t Sleep Until it Revolutionizes the Mattress Industry
Casper is putting bad customer experiences and outdated models and materials to rest.
By Jason Ankeny
Marketing
3 Sales-Boosting Freebies Customers Can’t Resist
The basic human desire to get a deal, or better yet something for free, is key to getting people into your store in a mood to buy.
Building a Business
How to Make ‘Free Shipping’ Profitable
Offering free shipping will improve your conversion rate. Guaranteed! But, it also can kill your profit margins if you're not careful.
By Andy Hunt
Business News
Amazon Prime Members Are Starting to Get Free Shipping on Other Websites
The company wants to partner with fashion retailers to provide free one-day shipping for its prime-members.
By Laura Entis
Building a Business
Boost Your Brand by Taking the Cost and Hassle Out of Shipping
Customers buy more to get free shipping and buy again if their order arrives promptly. Great order processing is great marketing strategy.
Building a Business
3 Innovations From Ecommerce Market Leaders Ready for You to Adopt
Successful online marketers recognize Internet shopping is different from going to a store, even when customers are shopping for the same things.
Building a Business
5 Easy Ways to Lose Customers (Infographic)
From shipping that's too expensive to deliveries that arrive without warning, this infographic outlines what not to do.
By Linda Lacina
Building a Business
The Only Holiday Dates You Need to Know (Infographic)
This infographic has all the dates you'll need for a successful holiday season. Be sure to keep it in a safe place to stay on target.
By Linda Lacina
Marketing
7 Effective Ways to Promote Free Shipping
Free shipping can help get customers to buy and boost the size of their orders. Here's how to make sure they're aware of your offer.
By Jane Porter
Building a Business
Should Small Businesses Join ‘Free Shipping Day’?
To help you decide, three entrepreneurs share their past experiences.
Building a Business
The Entrepreneur Behind ‘Free Shipping Day’
Meet Luke Knowles, who has made Free Shipping Day bigger than Black Friday.
Marketing
Free Shipping: Seven Ways it Can Hook Your Customers
If there's one thing Americans love, it's free shipping. Here are seven popular ways to offer this much desired perk.
By Carol Tice