According to a study carried out in the United Kingdom, those over 55 are not satisfied with the way they are represented in advertising
This is an important segment of the population with purchasing power that is practically ignored by advertising campaigns.
How to Improve Communication Between Generations in the Workplace
Here are five strategies to enhance the efficiency, clarity and quality of communication between generations at work.
How to Keep Gen X Employees from Leaving Your Company
Strategies for keeping valued Gen X employees engaged in your business.
Ageism Is Hurting Your Tech Company's Hiring More Than You Realize
Don't overlook candidates just because they have a few years of experience.
The Generation Gap: 6 Tips to Help You Understand and Serve Millennial and Generation X Clients
Each generation requires its own unique focus.
How Shark Tank Is Revolutionizing Business School
Swimming with the sharks makes perfect sense in our evolving corporate world.
I'm A Gen Xer -- Here's Why You Should Stop Ignoring Me
Why marketers should re-engage today's most 'ambidextrous' generation.
3 Ways Technology Both Widens and Bridges the Generational Divide at Work
Could your mom explain what you really do at work?
Don't Just Hire Millennials, Think Multigenerational
When you combine the energy of youth and experienced professionals, the results can be great for your company.
3 Ways to Wisely Lead People Who Are Older Than You
One of the litmus tests of entrepreneurship is how well you lead and do business with people older than you. Follow these steps to do both successfully.
5 Scientific Suggestions for Curbing an Employee's Sense of Entitlement
It's unfair to stereotype millennials as self absorbed in unsubstantiated feelings of being special. Researchers are finding that's an all age thing.
4 Things to Know to Effectively Lead Generation Y
Young workers have a few demands that it is entirely worth it to meet.
What Millennials Want in a Workplace Really Isn't So Crazy After All
A new study from IBM posits that the generations are more similar that we might think.
Is the Notion of a 'Good Work Ethic' Generationally Biased?
Perhaps you've heard complaints by seasoned managers that sounded like millennial bashing. Now a psychologist gives his reasoned reply.
Age and Experience Don't Matter. Mindset Does.
With four generations soon to work under the same roof, conflict is expected. But we should remember to focus on the individual.