Kraft

Kraft and Heinz to Form North America's No. 3 Food Company

The maker of Velveeta cheese will merge with ketchup maker H.J. Heinz Co, owned by 3G Capital and Warren Buffett's Berkshire Hathaway Inc.

Reuters

GM Chevrolet CMO's Tips on Building a Marketing Strategy from Scratch

Chief marketing execs from behemoth corporate brands explain the secrets to genius marketing.

Starbucks to Pay Kraft $2.8 Billion Over Packaged Coffee Dispute

An arbitrator said Starbucks owes Kraft $2.8 billion for breaking a packaged coffee contract, forcing the coffee giant to revise its latest earnings.

Kate Taylor