Marketing
Don’t Boil the Ocean and Other Best Practices for Marketers to Embrace Storytelling
In a survey, executives said they want content from brands that is transparent, useful and selfless.
By Ted Birkhahn
Survey | Page 3
Building a Business
Despite Access to Credit, Many Business Owners Are Reluctant to Take on Debt
By Laura Entis
Online Presence
Millennials, the Friendly Cutthroat Generation
Sixty-eight percent of millennials would sacrifice a work friendship in order to get a promotion, according to a new survey by LinkedIn.
By Laura Entis
Building a Business
The ABCs of Market Research
Here are three things to consider when collecting data on the basics of your industry to stay ahead of the game.
Building a Business
If Given the Choice, Most Small-Business Owners Say They’d Start Up Again
A recent survey found that for more than 80 percent of small-business owners, the rewards outweigh the challenges.
By Laura Entis
Tech
What Invention Would You Most Like to See in Your Lifetime?
According to a new Pew study, if you're like a lot of Americans, you'd like to own something that gets you places faster, lets you time-travel or somehow prolongs your life.
By Laura Entis
Marketing
The 120 Most Trusted Brands
We surveyed more than 5,000 Entrepreneur readers to learn the companies that elicit their greatest loyalty and trust. Here are the results.
By Jason Daley
Marketing
Introducing Entrepreneur’s Top Brands of 2014: Learn Their Secrets
We present the companies that have generated the most trust among entrepreneurs as well as the lessons you can take from them.
By Jason Daley
Building a Business
Is It Ever OK for Founders to Sell Off Their Company Shares?
Selling stock in your company, especially if it keeps you from sleeping in your car, is not necessarily a bad move.
Entrepreneurs
Winter Weather = Bad Mood? It’s More Complicated Than That.
Bad weather's effect on our behavior is complex and often contradictory.
By Laura Entis
Building a Business
We’re a Country of Binge-Watchers, and We Feel Pretty Good About It
Half of Netflix users watch an entire season in a week, according to a new survey.
By Laura Entis
Entrepreneurs
Young Women Are Earning Almost as Much as Men for First Time Ever
Women between the ages of 25 and 34 are earning 93 percent of what men earn, according to a new survey.
By Laura Entis
Building a Business
Survey: 38% of 2-Year-Olds Use Mobile Devices
A new report shows more young children are using devices such as iPhones, tablets and Kindles.
By Laura Entis
Business Accounting
Note to Entrepreneurs: Laid-Off Workers No Longer Want to Be You
Apparently, all the people out there who want to start businesses have now done it. A new study from Challenger, Gray & Christmas shows the percent of laid-off workers starting their own businesses sunk to an all-time low in the first half of this year. Just 3.7 percent of job-seekers ended up starting a business […]
By Carol Tice
Business Accounting
Franchises Can Win Customers by Going Green
Quick-service customers want to feel good about themselves. That’s why healthier options like salads and fruit have become popular fixtures on fast food menus in recent years. But a new survey from M/A/R/C Research shows that customers might care just as much about the Earth’s health as their own–and quick-service franchises can capitalize on that. […]