Targeted Advertising | Page 2

Ubiquitous Internet access, the popularity of video and the ability to reach the precise audience you seek have changed everything.

The service allows ads to be targeted to your brand's existing email list, which has a much greater ROI than a standard ad campaign.

These affordable options can level the playing field with ads, intelligence, big data, apps and email marketing.

Reaching out to too wide of an audience dilutes your advertising message and diminishes its effectiveness.

Americans overwhelmingly say that they don't feel in-control of how their personal data is collected online, and Facebook's new privacy policy will likely do little to change the sentiment.

#nostalgia

Countless brands have long puzzled how to nudge customers into buying. Mobile technologies are the answer everyone has sought.

Coupons have been popular for generations but mobile devices have taken this venerable marketing tactic into an entirely new realm.

There is an art to writing effective ad copy but science will help you create more effectively.

Another indication that advertisers are warming up to the idea of aggressively spending on digital and mobile ads.

The company said it will soon make similar changes for all Google Apps customers.

Search ads are short, so you've got to make each one count. Here are 10 considerations to keep in mind when crafting your ads.

The traditional online ad is being overshadowed by these four types of marketing.

With companies using big data to push you toward their services, it's starting to feel very much like '1984.'

Apple's purchase of Topsy rounds out what has been a busy year of acquisitions by the consumer-electronics giant.