How to Convert Social Media Views into Customers
Free Book Preview: Brand Renegades
Billy Gene Shaw is the CEO and founder of Billy Gene Is Marketing, a San Diego-based digital marketing business that coaches marketers on social media strategy. In Episode 2 of Season 6 of Leaders Create Leaders, host Gerard Adams talks to Shaw about using paid social media ads, converting social media views and clicks into customers, and his professional path to marketing and entrepreneurship.
Adams visits Billy Gene Is Marketing’s office and chats with Shaw about early professional experiences, his business’s focus on education, and the importance of content for marketing and social ads for sales. Shaw also suggests hiring strategies and tips for leadership.