Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

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News and Articles About Marketing

How Google 'Sitelinks' Can Improve Your SEO

How Google 'Sitelinks' Can Improve Your SEO

A step-by-step guide for getting sitelinks to show up in your results pages and how they can drive more traffic to your website.
The 12 Must-Follow Rules for Issuing Press Releases

The 12 Must-Follow Rules for Issuing Press Releases

One thing that will never wane in this world is the human desire for news. Here's how to spread the word about your startup correctly.
13 Ways to Get Your Emails Noticed and Opened

13 Ways to Get Your Emails Noticed and Opened

You may have sent the best marketing message via email, but if no one opens it and reads it, what good have you done? Here's how to get those messages looked at by your prospective customers.
The Right Way to 'Stalk' People Online

The Right Way to 'Stalk' People Online

There’s etiquette to following and interacting with people on social media and elsewhere. Here are some handy tips.
Start Preparing Your Business for the Generation After Millennials

Start Preparing Your Business for the Generation After Millennials

The newest crop of consumers will be incredibly brand fickle. Can you appeal to them over your competitors?
4 Ways to Make Sure Your Email List Doesn't End Up Dead

4 Ways to Make Sure Your Email List Doesn't End Up Dead

Automation makes things easy, but it also could lead to high unsubscribe rates. You need to track and balance your messages.
Excite Audiences by Finding the Visual Angle of Your Brand

Excite Audiences by Finding the Visual Angle of Your Brand

Here are five tips to get started producing photo and video content for different platforms.
5 Essential Tips on How to Get the Most Out of Conferences

5 Essential Tips on How to Get the Most Out of Conferences

Conferences can be either extremely boring or extremely useful. Here are a few tips on making the most of your time at these events.
The 3 Words Your Customers Love Most

The 3 Words Your Customers Love Most

How you can implement these words into your marketing plan without sounding like a used-car salesman.
Old School Marketing Platforms That Still Resonate in Our Digital World

Old School Marketing Platforms That Still Resonate in Our Digital World

In the frenzy to master online marketing, don't forget people still watch TV, listen to radio and read billboards.
How Startups Can Capitalize on Global Sports Events Like the World Cup

How Startups Can Capitalize on Global Sports Events Like the World Cup

Here's three tips for entrepreneurs seeking to wisely enter this game.
Body-Language Tricks to Make Anyone Instantly Like You

Body-Language Tricks to Make Anyone Instantly Like You

Here's how you can capture -- and hold -- anyone's attention without saying a word.
 5 Strategies for Driving Sales With Thought Leadership

5 Strategies for Driving Sales With Thought Leadership

Thought leadership is hard to define but customers recognize it when they see it.
5 B2B Marketing Trends for 2015 That You Should Be Doing Right Now

5 B2B Marketing Trends for 2015 That You Should Be Doing Right Now

We may have barely crossed into the second half of 2014, but if you want to have a big year in 2015, you should jump on your game plan now
3 Strategies for Raising Your Prices

3 Strategies for Raising Your Prices

Sell quality and service. People don't complain about paying for value.
4 Ways Technology Can Help  'Clone' Your Best Salespeople

4 Ways Technology Can Help 'Clone' Your Best Salespeople

Because few reps automatically have the characteristics of unstoppable sellers, software can do the heavy lifting.
To Grab Today's Customers, It's Time to Go Native (Advertising)

To Grab Today's Customers, It's Time to Go Native (Advertising)

Here are four steps to take to get started with a new content marketing campaign.
How to Shift the Culture of Your Sales Process

How to Shift the Culture of Your Sales Process

In this podcast, Lewis Howes picks the brain of sales and marketing consultant John Jantsch.
Behind the Curtain of Yelp's Powerful Reviews

Behind the Curtain of Yelp's Powerful Reviews

The website could bring in more customers, or scare them away. Can business owners do anything to fight back?
7 Tips for Feeding Your Website's Need for Speed

7 Tips for Feeding Your Website's Need for Speed

Your customers have better things to do than wait for a slow website. You can make sure they don't have to.
Afraid to Put Your Contact Info on Your Site? You Could Be Losing Sales.

Afraid to Put Your Contact Info on Your Site? You Could Be Losing Sales.

If you run any type of online business, your customers – and the media – need to be able to contact you quickly and easily.
5 Strategies for Improving Calls and Increasing Sales

5 Strategies for Improving Calls and Increasing Sales

The successful sales professional will begin all conversations from the prospective client’s point of view. Here's how.
Create Content That Gets Your Customers' Attention

Create Content That Gets Your Customers' Attention

Content marketing dispenses content of all kinds, to all takers, all the time. What can you do to get your content noticed?
Use Humor to Get Your Marketing Message Noticed

Use Humor to Get Your Marketing Message Noticed

Content that's laughed at is shared more often and is more memorable than "straight" messaging. Here's how to add a touch of humor will help to capture your target's attention.
How to Increase Your Customer Referrals

How to Increase Your Customer Referrals

Referrals from satisfied customers are the lifeblood of many business. Try these smart strategies to increase your word-of-mouth marketing.
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