Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

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News and Articles About Marketing

The 3 Fundamentals of Wildly Successful Brands

The 3 Fundamentals of Wildly Successful Brands

Those "cult'' brands that sell without apparent effort share some basics, regardless of product or market.
10 Secrets From Leading Sales Execs

10 Secrets From Leading Sales Execs

Effective sales teams are the product of the culture within the team, across the company and including customers.
You're No Little Fish: Stand Out by Dominating Content Marketing

You're No Little Fish: Stand Out by Dominating Content Marketing

Using content is cheaper and more effective than traditional advertising. Here are three things your strategy should entail.
Better Conversion Rates Depend on Better Website Design

Better Conversion Rates Depend on Better Website Design

Costumers judge your site first by how it looks and performs, then content.
7 Crucial Steps to Building a Champion Sales Team

7 Crucial Steps to Building a Champion Sales Team

Shun haphazard management, break the inertia of old habits and set up the dynamics for success.
5 Tips to Stand Out When Selling on an Online Marketplace

5 Tips to Stand Out When Selling on an Online Marketplace

Sharpen your game as customers are becoming more knowledgeable and higher-quality goods are being sold online.
5 Ways to Build Your Brand in Short Chunks of Time

5 Ways to Build Your Brand in Short Chunks of Time

ItÂ’s important not to overlook the power of small steps and single interactions that can solidify and share your brand with others.
Are Gun Bans the Right Political Move for Brands?

Are Gun Bans the Right Political Move for Brands?

Target's recent decision to ban guns along with other brands, such as Starbucks, Chili's and Sonic, brings with it impassioned reactions from both sides of the issue.
3 Ways to Market Your Content to Millennials

3 Ways to Market Your Content to Millennials

Millennials can be a fickle bunch. Here are three strategies you need to be using to market your content to this demographic.
5 Secrets to Make Your Website Copy 'Pop'

5 Secrets to Make Your Website Copy 'Pop'

With the Internet full of websites, it is hard to get people to find your business and engage with it. Here are five tips on how to make your website copy come alive.
Where the Real Deals Are Ignited at Conferences -- the Bar

Where the Real Deals Are Ignited at Conferences -- the Bar

Weary travelers should ward off the impulse to retreat to their hotel room. Instead descend on the lucrative business nexus.
Build a Strong Brand With More Friendly Interactions, Less Marketing

Build a Strong Brand With More Friendly Interactions, Less Marketing

Customers are skeptical of the marketing they don't ignore entirely but people trust their own experience. Make if friendly and they love your brand.
Beats $3.2B Sale Proves It's Great, But Not Necessarily at Headphones

Beats $3.2B Sale Proves It's Great, But Not Necessarily at Headphones

Why did Apple really acquire the Dr. Dre-led company, which audiophiles argue develops inferior products?
11 Unusual Social Media Tips to Drive Branding, Clicks and Conversions

11 Unusual Social Media Tips to Drive Branding, Clicks and Conversions

Be your company's ambassador by sharing posts that will encourage your followers' engagement.
Social Media Is Hot But Email Packs Digital Marketing Power (Infographic)

Social Media Is Hot But Email Packs Digital Marketing Power (Infographic)

If you are looking to build engagement with customers, email addresses are gold.
Airbnb, Why the New Logo?

Airbnb, Why the New Logo?

The accommodation-rental site relaunched its website and rolled out a new logo. The logo, in particular, has been met with some pretty vitriolic feedback.
An Easy Way to Get Publicity: Talk About the Weather

An Easy Way to Get Publicity: Talk About the Weather

There are many ways to get on journalists' radar. One of the easiest is to piggyback on severe weather.
The Hardest -- and Easiest -- Punctuation Marks to Use (Infographic)

The Hardest -- and Easiest -- Punctuation Marks to Use (Infographic)

A ranking of 15 punctuation marks according to how difficult they are to learn and use. Do you agree with these ratings?
The 6 Biggest Mistakes People Make When Creating Infographics

The 6 Biggest Mistakes People Make When Creating Infographics

When done correctly, infographics are a powerful tool to tell stories and inform an audience. When done poorly, a brand's integrity comes into question.
Weird Al's 'Word Crimes' Could Actually Make You a Better Communicator

Weird Al's 'Word Crimes' Could Actually Make You a Better Communicator

The curly-haired songwriter's parody of 'Blurred Lines' provides some important grammar tips.
Don't Just Have Social-Media Conversations, Design Them

Don't Just Have Social-Media Conversations, Design Them

Consider these four elements as you plan your strategy to engage with potential customers.
How to Make Your Logo Memorable

How to Make Your Logo Memorable

These tips can help you design a logo that stands out from the competition's.
The 5 Things You Must Know to Leverage the Future of Digital Marketing

The 5 Things You Must Know to Leverage the Future of Digital Marketing

Smartphones and tablets are indispensable to consumers but many business have a learning curve to take advantage of the mobile bonanza.
How Google 'Sitelinks' Can Improve Your SEO

How Google 'Sitelinks' Can Improve Your SEO

A step-by-step guide for getting sitelinks to show up in your results pages and how they can drive more traffic to your website.
The 12 Must-Follow Rules for Issuing Press Releases

The 12 Must-Follow Rules for Issuing Press Releases

One thing that will never wane in this world is the human desire for news. Here's how to spread the word about your startup correctly.
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