BY Jim JosephBefore creating a brand experience for customers, be sure you've thought critically about how you're going to define your brand. Here are three ways to get you there.
BY Alina DizikA guide to understanding your customers and how your product meets their needs.
BY Jim JosephMeeting your customers' needs is a given, but if it's building a brand you're interested in, you'll need to pay attention to what they want and work to make that emotional connection. Here's why.
BY Jodi HelmerHow three UPenn students created Airtime, a program that creates banners that turn e-mail signatures into branded messages.
BY Jim JosephYou don't need a corporate-sized budget and a giant team to take on some of the big brands' strategies for marketing. Here's where to start.