Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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News and Articles About Marketing

3 Reasons Why Relying on Social-Media Marketing Is a Losing Strategy
Marketing

3 Reasons Why Relying on Social-Media Marketing Is a Losing Strategy

Organic reach has plummeted. You need to think of social media as just one facet of a diverse marketing plan.
Kimanzi Constable
Good Companies Make You Think. Great Companies Make You Feel.
Advertising

Good Companies Make You Think. Great Companies Make You Feel.

Kevin Roberts, global CEO of advertising giant Saatchi & Saatchi, says that, to get people to fall in love with your product or service 'beyond reason,' you have to get them to feel.
Catherine Clifford
Content Marketing Strategies You Can Steal
Content marketing

Content Marketing Strategies You Can Steal

The best in the biz give their tips on how to be a best-in-class content marketer.
Ann Handley
Leverage Emotion to Design a Product They Can't Live Without
Innovation

Leverage Emotion to Design a Product They Can't Live Without

Every addicting product or service shares certain essential qualities. Here's author Nir Eyal's primer on why maximizing habit-forming triggers is so important.
Carly Okyle
For Service-Based Entrepreneurs, Here Are 9 Holiday Marketing Tactics to Boost Sales
Marketing

For Service-Based Entrepreneurs, Here Are 9 Holiday Marketing Tactics to Boost Sales

Service-based businesses tend to struggle with promotions during the holiday season. Instead of letting this busy time of year pass you by, focusing on these tips to boost your sales.
Kelsey Humphreys
32 Alternatives to 'A Lot'
Writing

32 Alternatives to 'A Lot'

Do you find yourself using the term 'a lot' with regularity? Break the habit with these more-specific synonyms.
Tips for Running an Awesome Holiday Marketing Campaign (Infographic)
Infographics

Tips for Running an Awesome Holiday Marketing Campaign (Infographic)

We have takeaways to make your holiday season a lucrative one.
Carly Okyle
3 Must-Have Tools to Take the Guess Work Out of Content Marketing
Content marketing

3 Must-Have Tools to Take the Guess Work Out of Content Marketing

Success as a content marketer is a combination of inspiration and analytics. At least the analytical part is getting easier.
Pratik Dholakiya
Customer Support Is More Than High Scores
Customer Service

Customer Support Is More Than High Scores

Even great data cannot guarantee good decision-making. Without context, data is meaningless.
Gregory Ciotti
6 Memory Factors to Consider as You Craft Your Business Name
Naming a Business

6 Memory Factors to Consider as You Craft Your Business Name

Keeping in mind the process of encoding and storing, here are a few methods to consider when starting up.
Aaron Keller
5 Incredible Ways to Get Your Product, Service or Business in a Holiday Gift Guide
Holiday marketing

5 Incredible Ways to Get Your Product, Service or Business in a Holiday Gift Guide

When it comes to the holiday season, features in gift guides could make you a tidy fortune for your business.
How to Improve Your Google AdWords Campaign This Holiday Season
SEO

How to Improve Your Google AdWords Campaign This Holiday Season

With online shoppers becoming increasingly nocturnal this holiday season -- and likely to click on a dozen websites before making a purchase -- it's critical to tap into evolving consumer habits.
Geoff Weiss
Smart Retailers Know There Is Plenty of Action After the Holidays
Holidays

Smart Retailers Know There Is Plenty of Action After the Holidays

Here are three promotions to boost sales after Santa Claus leaves town.
Henry Kim
Disruptive Technologies Highlight the Importance of New Data Roles in Companies
Big Data

Disruptive Technologies Highlight the Importance of New Data Roles in Companies

New job titles accompany companies' forays into the information-dense marketing universe.
Joe Davis