Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read

News and Articles About Marketing

5 Secrets to Making Your Startup Go Viral
Business Circle

5 Secrets to Making Your Startup Go Viral

Here's how you can create a viral effect that will help your product spread via your customers' networks.
How Affiliate Marketing Can Work for Entrepreneurs
Affiliate Marketing

How Affiliate Marketing Can Work for Entrepreneurs

The symbotic relationship works on stipends but is best fueled by transparency.
Jesse Torres
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5 Tips to Get Active on Twitter and Reach Your Brand's Audience
Twitter

5 Tips to Get Active on Twitter and Reach Your Brand's Audience

Twitter is an insanely popular micro-blogging platform with an incredible reach of people you may want to know.
Deborah Mitchell
7 Must-Do Tips for Startups to Generate Good PR
Business Circle

7 Must-Do Tips for Startups to Generate Good PR

Find your dream news outlet and craft a pitch that is free of BS.
Jonathan Long
Grab a Tissue: Apple's Latest Holiday Ad Is Another Tear Jerker.
Apple

Grab a Tissue: Apple's Latest Holiday Ad Is Another Tear Jerker.

Prepare thine eyes. Apple wants you to feel all the feels, hmmm, probably all the way to the checkout.
Kim Lachance Shandrow
40 Incorrectly Used Words That Can Make You Look Dumb
Communication strategies

40 Incorrectly Used Words That Can Make You Look Dumb

Just like one misspelled word can get your resume tossed onto the 'nope' pile, one incorrectly used word can negatively impact your entire message.
Jeff Haden
Amazon Software Glitch Sells Products For Just a Penny
Amazon

Amazon Software Glitch Sells Products For Just a Penny

Sellers lose thousands after repricing tool goes horribly wrong.
Geoffrey Smith
10 Ways to Convert More Customers Using Psychology (Infographic)
Increasing Conversions

10 Ways to Convert More Customers Using Psychology (Infographic)

The times change, the tools change -- but human nature is perpetual.
Gregory Ciotti
4 Steps Needed to Transform the Digital-Marketing Industry
Digital Marketing

4 Steps Needed to Transform the Digital-Marketing Industry

If clients perceive the technology as a black box, providers overpromise results and the churn rate is high, perhaps business practices should change.
Kris Barton
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3 Social-Marketing Predictions for 2015
Predictions 2015

3 Social-Marketing Predictions for 2015

The transformation of shopping by the convergence of mobile devices and social media will only accelerate.
Bill Sussman
Not All Viral Videos Are Good Content Marketing
Viral Videos

Not All Viral Videos Are Good Content Marketing

Two recent ads illustrate this point. One was entertaining, the other spurred viewers to seek out the product.
Sarah Austin
Did Best Buy's Tweet About 'Serial' Go Too Far? Or Was It Funny?
Social Media

Did Best Buy's Tweet About 'Serial' Go Too Far? Or Was It Funny?

The big-box electronics store apologized for a joke it made on Twitter about an uber-popular podcast that chronicles the investigation of a real-life murder.
Catherine Clifford
The Do's and Don'ts of Press Releases (Infographic)
Press coverage

The Do's and Don'ts of Press Releases (Infographic)

What do journalists really want to see in press releases? What sends them directly to the delete key? This infographic from Skadeedle offers some insight.
Kevin Allen
Hello? Can You Listen?
Customer Feedback

Hello? Can You Listen?

Today's shopper wants to be heard, but today's manufacturers have big mouths and little ears.