Marketing

8 Ways to Do Big-Time Marketing Without Spending a Fortune
Marketing

8 Ways to Do Big-Time Marketing Without Spending a Fortune

When it comes to building your brand, how you spend your money is at least as important as how much money you spend.
Eric Samson
4 Harsh Marketing Lessons From 4 Small-Business Owners
Marketing

4 Harsh Marketing Lessons From 4 Small-Business Owners

We don't have the time or the resources to carefully think through everything. So we do a lot of things by our gut. Sometimes things turn out OK. Sometimes, well -- it's not so good.
Gene Marks
6 Secrets About the Human Brain That Will Make You a Better Marketer
Marketing Strategies

6 Secrets About the Human Brain That Will Make You a Better Marketer

Knowing how the mind processes information and images can help you send the right message.
Ann Handley
How to Survive Startup-Event Overload
The Grind

How to Survive Startup-Event Overload

Five tips to navigate the awesome (but endless) sea of startup events.
David Chait
4 Free or Inexpensive Ways to Help Your Business Stand Out
Marketing

4 Free or Inexpensive Ways to Help Your Business Stand Out

A great office culture and a unique domain name can help you break through the market clutter.
Derek Newton
7 Reasons Your Audience Isn't Connecting With Your Brand
Online Marketing

7 Reasons Your Audience Isn't Connecting With Your Brand

With the growing prominence of digital marketing, customers are coming to expect a more personalized experience, and today's savvy brands are doing everything they can to measure up.
Aaron Agius
How to Develop a Top-Notch PR Plan
Public Relations

How to Develop a Top-Notch PR Plan

It's a great resource to have and to use as a guide; it will help you strategize, implement and map out your PR efforts so you're never left clueless on what the next steps are.
9 Must-Have Visual-Marketing Tools on the Web
Visual Content

9 Must-Have Visual-Marketing Tools on the Web

Having the right visual marketing tools up your sleeve can really help.
Ann Smarty
How Cross Channel Efforts are Evolving (Infographic)
Cross Channel Marketing

How Cross Channel Efforts are Evolving (Infographic)

More see integrated marketing's important but not all know how to measure it.
Entrepreneur Staff
How to Use Content Marketing to Build a Brand with Purpose
Content Marketing

How to Use Content Marketing to Build a Brand with Purpose

In much the same way that purpose driven organizations can shift nimbly between various products and processes, purpose-driven content efforts can embrace a varied and complicated set of strategies and still remain cogent.
Brian Honigman
Marketing: You're Doing it All Wrong
Marketing

Marketing: You're Doing it All Wrong

Giving as a primary method of marketing is more effective than asking.
Bryan Orr
The Power of Persuasion: Using Brain Science to Get Users to Act
Web Design

The Power of Persuasion: Using Brain Science to Get Users to Act

Here is how to use data for your web design and user experience to get people to buy your product.
Lauren Ventura
From Startup to Established Brand: Are You Ready to Transition?
Branding

From Startup to Established Brand: Are You Ready to Transition?

Four ways to tell whether you're poised to be the next Uber or Airbnb, or at least a leader in your product sector.
Avishai Abrahami
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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