Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read

News and Articles About Marketing

3 Ways Your Startup Marketing Can Outmaneuver the Big-Budget Competition
Marketing Strategies

3 Ways Your Startup Marketing Can Outmaneuver the Big-Budget Competition

All you need to introduce your product is a well-considered marketing plan that can adjust quickly and make every dollar count.
Josh Wood
How to Be Your Own PR Machine
The Grind

How to Be Your Own PR Machine

Here are seven tips to increase brand awareness and press reach
David Chait
5 Don'ts When Engaging Clients Online
Marketing mistakes

5 Don'ts When Engaging Clients Online

Whether you want prospective clients to engage with your business, it's important to recognize the types of online behavior that discourage potential client involvement.
How to Win Millennial Brand Ambassadors in 3 Steps
Millennials

How to Win Millennial Brand Ambassadors in 3 Steps

Identify enthusiastic young customers, make them experts, watch them show off their knowledge on social media.
Christie Garton
4 Tips for Telling Your Story in the Video Content Your Audience Demands
Video

4 Tips for Telling Your Story in the Video Content Your Audience Demands

Video is a medium for storytelling first, marketing second.
Jennifer Connelly
5 Big Company Branding Strategies Any Business Can Utilize
Branding

5 Big Company Branding Strategies Any Business Can Utilize

Brand building may seem relatively unimportant when you're still struggling, but don't dismiss it.
Aaron Agius
7 Ways to Turn Your Everyday Customers Into Extraordinary Brand Advocates
Customer Loyalty

7 Ways to Turn Your Everyday Customers Into Extraordinary Brand Advocates

Acquiring customers is nice. Keeping customers is how you stay in business.
Heike Young
Lyft Ditches Its Fluffy Pink Mustache for a Glowstache. Good Move or Bad?
Lyft

Lyft Ditches Its Fluffy Pink Mustache for a Glowstache. Good Move or Bad?

The ridesharing service is changing its most iconic corporate identifying marker in its third year out of the gate.
Catherine Clifford
The Obvious, But Absolutely Necessary, First Step to a Marketing Plan
Marketing

The Obvious, But Absolutely Necessary, First Step to a Marketing Plan

Without goals you can't possibly write a marketing plan or measure your success for the year.
Jim Joseph
How to Optimize Your Website Messaging to Increase Conversions
Online Marketing

How to Optimize Your Website Messaging to Increase Conversions

Have you been to a website recently where you read every word and absorbed every image on the homepage, but you still weren't sure what the business actually does?
J.C. Penney Resurrects the Catalog, But Don't Expect the 'Big Book'
Advertising

J.C. Penney Resurrects the Catalog, But Don't Expect the 'Big Book'

The retail chain says that the decision is inspired by data showing that online sales are prompted by what shoppers see in print.
Kate Taylor
The 4 Elements of Better Branding Your Startup in 2015
Branding

The 4 Elements of Better Branding Your Startup in 2015

In an already crowded marketplace, setting your startup apart will be crucial to its survival and success.
Brian Honigman
4 Branding Lessons That You Don't Want to Learn the Hard Way
Marketing mistakes

4 Branding Lessons That You Don't Want to Learn the Hard Way

When you're branding your company and you're just starting out, you obviously want everything to go smoothly. That, of course, isn't always the case.
Neil Patel
Do It Yourself Media Relations: The 2 Things You Must Get Right
Press coverage

Do It Yourself Media Relations: The 2 Things You Must Get Right

Gain clarity about your message and the audience before you launch your own PR campaign.
Derek Newton