Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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News and Articles About Marketing

How to Improve Your Google AdWords Campaign This Holiday Season
SEO

How to Improve Your Google AdWords Campaign This Holiday Season

With online shoppers becoming increasingly nocturnal this holiday season -- and likely to click on a dozen websites before making a purchase -- it's critical to tap into evolving consumer habits.
Geoff Weiss
Smart Retailers Know There Is Plenty of Action After the Holidays
Holidays

Smart Retailers Know There Is Plenty of Action After the Holidays

Here are three promotions to boost sales after Santa Claus leaves town.
Henry Kim
Disruptive Technologies Highlight the Importance of New Data Roles in Companies
Big Data

Disruptive Technologies Highlight the Importance of New Data Roles in Companies

New job titles accompany companies' forays into the information-dense marketing universe.
Joe Davis
4 Ecommerce Basics to Put the Jingle Into Your Holiday Sales
Holiday marketing

4 Ecommerce Basics to Put the Jingle Into Your Holiday Sales

Maximizing business during the holidays isn't magic,, just doing everything you do all year at a much higher level.
Andrew Van Noy
18 Effective Social-Media Tools That Will Save You Time
Social Media Marketing

18 Effective Social-Media Tools That Will Save You Time

Get a head start on next year's marketing efforts with this batch of apps for all five of the major networks.
Anna James
Want a Black Friday Deal? Show Up Naked.
Black Friday

Want a Black Friday Deal? Show Up Naked.

Desigual is hosting an 'Undie Party' where the first 100 customers who show up wearing only their underwear on Nov. 25 receive a free outfit.
Kate Taylor
7 Strategies for Tailoring a Custom-Fit Sales Pitch for Each Prospect
Sales Strategies

7 Strategies for Tailoring a Custom-Fit Sales Pitch for Each Prospect

Nobody wants to hear how great you are and your product is, they want to know you understand their problem and if you can help solve it.
Leyl Black
Widow Brings Husband's Ashes to T-Mobile Store After Company Refuses to Cancel His Contract
Customer Service

Widow Brings Husband's Ashes to T-Mobile Store After Company Refuses to Cancel His Contract

A 56-year-old widow from Wales has said that it was easier -- procedurally speaking -- to bury her late husband than to cancel his T-Mobile cell phone contract.
Geoff Weiss
Are You Brave Enough to Be Vulnerable?
Presentations

Are You Brave Enough to Be Vulnerable?

Professionals are nervous to reveal their struggles at their place of work for fear it will open them up to judgment or criticism. But when making presentations, these types of stories can make all the difference.
Inventors Have a New Opportunity to Showcase Their Product on National TV
TV shows

Inventors Have a New Opportunity to Showcase Their Product on National TV

The immensely popular Today show has segment for new products but getting selected is about as challenging as creating that gadget you're selling.
Kedma Ough
Don't Let Time Be a Deal Killer. Network Effectively.
Relationships

Don't Let Time Be a Deal Killer. Network Effectively.

Figure out how to collaborate to score referrals, make the right connections and close sales.
Chris Macomber
Delivered by
8 Online-Marketing Terms Business Owners Must Know
Online Marketing

8 Online-Marketing Terms Business Owners Must Know

Understanding the "why" and "what" will improve your ability to attract and retain valuable customers.
Stuart Wall
Delivered by
Why You Should Rethink Using a PR Firm
Thought Leadership

Why You Should Rethink Using a PR Firm

Budding startups often look to PR to get the instant exposure and traction they need to succeed. But the truth is that traditional PR alone is rarely the golden ticket.
Kelsey Meyer
Do You Know Where Your Buyers Hang Out Online?
Online Marketing

Do You Know Where Your Buyers Hang Out Online?

The challenge of finding your buyers to deliver the most targeted advertisements directly has never been harder.
Eric Siu