Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read

News and Articles About Marketing

The 3 Forces That Will Pre-Sell Your Products for You
Marketing Strategies

The 3 Forces That Will Pre-Sell Your Products for You

Learn how to use media, marketing and PR to make your target audience aware of your business so they'll want to buy from you.
Dan S. Kennedy
4 Techniques for Earning Links to Your Site
Online Marketing

4 Techniques for Earning Links to Your Site

Links are still the key to your site's visibility. Find out how to attract links that attract viewers.
Mitch Meyerson
How Using LinkedIn Recommendations Can Help You Find Your Next Employee
Linkedin

How Using LinkedIn Recommendations Can Help You Find Your Next Employee

Make LinkedIn your next best source for job candidates by reading through the recommendation section.
Ted Prodromou
3 Secrets to Online Video Success
Video Marketing

3 Secrets to Online Video Success

When it comes to online video success, you need to know how to get your video seen by the people who will publicize it further.
Basic Yet Critical Mobile Marketing Tips
Mobile Marketing

Basic Yet Critical Mobile Marketing Tips

For the best results, keep these best practices in mind when creating your own mobile strategy.
Brett Relander
It's Not You, It's Your Story: Why Branding Matters
Editor's Note

It's Not You, It's Your Story: Why Branding Matters

Branding is one of the major pain points for entrepreneurs. On the outside it seems simple, but its core is complex.
Amy Cosper
7 Steps to a 'Good-to-Great' Content Marketing Strategy
Content marketing

7 Steps to a 'Good-to-Great' Content Marketing Strategy

Follow these suggestions to take your marketing strategy to the next level.
How to Get 60 Leads in 24 Hours With a Landing Page and a LinkedIn Group
Lead Generation

How to Get 60 Leads in 24 Hours With a Landing Page and a LinkedIn Group

If you want to get some quick qualified leads you do not need fancy ad campaigns and you most certainly do not need to spend a ton of money.
5 Signs That It's Time to Outsource Your Marketing
SEO

5 Signs That It's Time to Outsource Your Marketing

Your website's poor SEO performance is just one of these signs.
Tiffany Monhollon
3 Key Areas Where a Strong Corporate Brand Adds Value
Branding

3 Key Areas Where a Strong Corporate Brand Adds Value

The company brand is often overlooked in today's product-centric business environment.
Chris Wirthwein
The Basics of Getting the PR Your Business Needs
Public Relations

The Basics of Getting the PR Your Business Needs

If you are going to hire a person or firm to create and share your brand's information, here are a few things to keep in mind.
Deborah Mitchell
April 21 Is Your Last Chance for Mobile Optimization Before 'Mobilegeddon'
Mobile

April 21 Is Your Last Chance for Mobile Optimization Before 'Mobilegeddon'

The search giant is currently working on a major algorithm change that will revolutionize the way mobile friendliness is determined.
Jayson DeMers
Should You Really Start a Podcast?
Podcasts

Should You Really Start a Podcast?

While 'Serial' and 'Startup' put podcasts on the map, the channel doesn't make sense for every business.
Maggie Patterson