Marketing
The Secret to a Strong Branding Message? Focus.
BY Adam Kleinberg
Your customers are only going to remember one thing about your brand. Here's how to make sure your message is memorable. Last-Minute March Madness Marketing Tips
BY Jim Joseph
Everybody is talking about March Madness and if you're a smart marketer, so are you. Here are several low-cost strategies to get in on the action before it's too late. College Entrepreneurs Create Software to Help Businesses Thrive
BY Jodi Helmer
How three UPenn students created Airtime, a program that creates banners that turn e-mail signatures into branded messages. Using Twitter for Sales and Marketing
BY Ted Prodromou
Business owners are using Twitter to market their businesses and increase sales. Here are 10 ways you can do the same. Why Startups Should Take a Big-Brand Approach to Marketing
BY Jim Joseph
You don't need a corporate-sized budget and a giant team to take on some of the big brands' strategies for marketing. Here's where to start. Startup Offers a Fresh Take on Online Auctions
BY Gwen Moran
Yumani lets vendors duke it out to give you the best price. Marketing Strategies for the Future
BY Barbara Findlay Schenck
Yesterday's marketing plan won't work in tomorrow's world. Follow the leaders by redesigning your strategies around 3 essential questions.Play Video Where to Spend Your Marketing Dollars (Video)
BY Colleen DeBaise
Marketing expert Karen Leland talks about why business owners should spend upfront on marketing. 5 Tips for Hiring an All-Star Marketing Team
BY Joanna Lord
Consider these tips for hiring the team who can take your marketing to the next level. How to Fix 3 Common Online Marketing Mistakes
BY Ann Handley
Get zero online traffic? Or getting traffic but can't convert those leads into paying customers? You're not alone. Here are three common mistakes marketers make -- and how to fix them. Writing Detox: 5 Ways to Better Marketing Copy
BY Jessica Levco
Follow this simple regimen to get rid of 'toxins' and make your copy shine. Go-Anywhere Cameras Snap up a Devoted Following
BY Margaret Littman
Popular GoPro cameras offer a 'you're there' perspective on life. 7 Steps to Get Publicity for Your Business
BY Entrepreneur Staff
Public relations can be more cost-effective than advertising. Here's how to get a PR campaign for your company started. 10 Marketing Masterworks
BY Jennifer Wang
From Red Bull's record-breaking sky diver to Ikea's tiny metro station apartments, these strokes of marketing genius got our attention. How to Design a Marketing Strategy
BY Jay Conrad Levinson and Jeannie Levinson
The business world may be complex, but your marketing strategy doesn't have to be. Use the answers to these seven questions to create an effective action plan. How to Really Listen to Your Customers
BY Erika Napoletano
A flexible response to a customer's needs plants a vineyard's new direction. 27 Expendable Phrases to Cut from Your Marketing Copy
BY Laura Blackwell
Readers are pressed for time, so stop muddling your point. Eliminate these phrases and improve the readability of your content. 5 Marketing Lessons From the Super Bowl's Most Popular Commercials
BY Stephanie Vozza
What small-business owners can learn from the best of the big budget ads. Super-Bowl Commercials Through a Marketer's Eyes
BY Karen Leland
If you watch the game's ads with your marketing glasses on, you can get more than a whoosh of entertainment. Marketing Wizard Seth Godin on Success and Inspiration
BY Corie Brown
He has one of the most-loved marketing blogs, has penned more than a dozen bestselling books and launched a social site that attracts more than 50 million viewers per month. Yet he makes little effort to cultivate a following. Here, in his first-ever major profile, Seth Godin shares how he does it. The Key to Successful Marketing: Your Unique Selling Proposition
BY Perry Marshall and Bryan Todd
How to create a simple, compelling value statement that your customers can't resist. Eye on Marketing: 3 Steps to Revamp Your Analytics
BY Julie Cohn
If 'big data' has been out of reach, consider these solutions to track your marketing efforts. Simple Steps to Effective Marketing
BY Ann Handley
These strategies can demystify your product and help your customers see the light. 3 Things You Need to Know Before Getting Started in Local Mobile Advertising
BY Kathleen Davis
Executing a successful local mobile campaign requires planning, strategy and knowledge. Here are a few things to consider before you get started.Connect with Entrepreneur
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