Marketing

4 Lessons Learned From This Year's Super Bowl Advertising
Data-Driven Marketing

4 Lessons Learned From This Year's Super Bowl Advertising

From the Doritos and Heinz dogs to Lady Gaga's show-stopper, even the little guys can learn what and what not to do given promotional opportunities.
Jim Joseph
3 Steps to Bring Your New Electronic Product to Market
Data-Driven Marketing

3 Steps to Bring Your New Electronic Product to Market

Follow these tips to turn your concept of a brilliant new gadget into profit.
John Teel
10 High-Profile Brand Partnerships That Struck Gold
Data-Driven Marketing

10 High-Profile Brand Partnerships That Struck Gold

Apple and Hermes, EVA Air and Hello Kitty and Covergirl and Lucasfilm are just a few companies that paired up for a win-win last year.
Jeff Lotman
6 Content Marketing Tips for Non-Sexy Industries
Data-Driven Marketing

6 Content Marketing Tips for Non-Sexy Industries

If you define your industry as 'boring,' here are some ways to spice up your marketing strategy and get noticed.
Samuel Edwards
You Won't Grow Your Business Relying on These 3 Marketing Myths
Data-Driven Marketing

You Won't Grow Your Business Relying on These 3 Marketing Myths

There are millions of people spending billions of dollars online but you still earn customers just one at a time.
Kimanzi Constable
The Secret Weapon That Will Make You and Your Business Stand Out in the War of Ideas
Data-Driven Marketing

The Secret Weapon That Will Make You and Your Business Stand Out in the War of Ideas

And this skill is shared by the most successful business leaders in the world.
Carmine Gallo
How to Launch a Product That Sells
Data-Driven Marketing

How to Launch a Product That Sells

Determining whether the product is a fit for you personally, and then whether it matches your audience's needs will save any entrepreneur time, money and heartache.
Dorie Clark
This Vital Tip Will Make Your Voice Mails More Effective
Data-Driven Marketing

This Vital Tip Will Make Your Voice Mails More Effective

It's all in the opening line, as this study shows.
Taco Bell's New Mystery Item: What Could It Be?
Data-Driven Marketing

Taco Bell's New Mystery Item: What Could It Be?

As speculation grows ahead of the chain's Super Bowl reveal, here are a few possibilities of what it might be.
Lindsay Friedman
5 Growth-Hacking Strategies to Increase Your App Downloads
Data-Driven Marketing

5 Growth-Hacking Strategies to Increase Your App Downloads

With the cost per install consistently growing each year, app publishers must get creative with their marketing efforts.
Steve Young
How LinkedIn Has Helped Kill Cold Calling Once and for All
Data-Driven Marketing

How LinkedIn Has Helped Kill Cold Calling Once and for All

LinkedIn's messaging feature allows others to get to know you first, on their own terms, which is preferable to pretty much everyone.
Stephen Key
What Super Bowl Ads Can Teach Entrepreneurs About Marketing
Data-Driven Marketing

What Super Bowl Ads Can Teach Entrepreneurs About Marketing

The most expensive advertisements in the world are entertaining but forgotten quickly.
David Hagenbuch
Don't Copy Tips and Tricks. Be Valuable and Remarkable.
Data-Driven Marketing

Don't Copy Tips and Tricks. Be Valuable and Remarkable.

All presidents of the United States wore ties. So will wearing a tie get you into the White House? I don't think so.
Jurgen Appelo
4 Sales Mantras to Memorize and Why They Work
Data-Driven Marketing

4 Sales Mantras to Memorize and Why They Work

You're not pushing a product -- you're changing minds.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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