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Marketing

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Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

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News and Articles About Marketing

Video: Do You Really Need to Be an Extrovert to Be a Super Salesperson?Play Video

Do You Really Need to Be an Extrovert to Be a Super Salesperson? (Video)

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Some say you need an outgoing personality to get great sales results. Here, sales expert Grant Cardone says introverts can be just as good.
April 1, 2014 in Marketing
This Is How a Brand Loses Its Luster

This Is How a Brand Loses Its Luster

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A strong brand will only stay strong if you remember exactly what got you to the top -- and you do what's required to stay there.
April 1, 2014 in Branding
Want to Cut Through the Noise? Embrace the Idea of 'Big' Content.

Want to Cut Through the Noise? Embrace the Idea of 'Big' Content.

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If you want to get attention, consider investing in a long-form project that will set you apart.
April 1, 2014 in Marketing
Video: Don't Wait for Perfection: Why You Need to Start Selling ImmediatelyPlay Video

Don't Wait for Perfection: Why You Need to Start Selling Immediately (Video)

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Sales expert Grant Cardone on the key to building a sales operation from the ground up -- fast.
March 31, 2014 in Marketing
Market With an Eye to Engagement. Offer Value (Not Sheer Hype)

Market With an Eye to Engagement. Offer Value (Not Sheer Hype)

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An offer of something free can spark a relationship-building process with customers. Then continue the dialogue.
March 31, 2014 in Marketing
Ditch the Spam: Creating an 'Ethical' SEO Strategy

Ditch the Spam: Creating an 'Ethical' SEO Strategy

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While many entrepreneurs may look for shady tactics to increase traffic in the short term, it isn't a viable long-term solution. Here is how to remain ethical and stay in the game.
March 31, 2014 in Marketing
Video: The Esquire Guy on Handling a PR Crisis With StylePlay Video

The Esquire Guy on Handling a PR Crisis With Style (Video)

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Effective damage control all comes down to the tone.
March 29, 2014 in Marketing
The 4 Elements of a Legacy Brand

The 4 Elements of a Legacy Brand

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Anybody can follow the rules and be mediocre, but those who lead write their own rule books and strive to become better.
March 28, 2014 in Marketing
Headline, Meet Cover Photo: The True Secret to Creating Viral Content

Headline, Meet Cover Photo: The True Secret to Creating Viral Content

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Often, the marriage of a great headline with the perfect image -- or even a compelling image alone -- generates the most sales or traffic for a story. Here we take a look at a few great examples -- both past and present.
March 28, 2014 in Marketing
The 5 Simple Website Add-Ons That Could Help Boost Revenue

The 5 Simple Website Add-Ons That Could Help Boost Revenue

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With everyone having a website presence, it can be challenging to stand out from the crowd and generate a profit. Here are five add-ons that will help you do both.
March 28, 2014 in Marketing
Google Hangout: Secrets to Becoming a Sales Powerhouse

Google Hangout: Secrets to Becoming a Sales Powerhouse

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Entrepreneur, sales expert and best-selling author Grant Cardone shares his insider tips for how you can stand out from the crowd and boost your revenues.
March 27, 2014 in Marketing
How to Sell to the Hyper-Aware Consumer

How to Sell to the Hyper-Aware Consumer

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As the buyer's journey continues to evolve, small businesses need to make big changes to accommodate these new buyers. Here are a few ways to capitalize on this transition.
March 27, 2014 in Marketing
Don't Ignore the Importance of Your Site's URL Structure

Don't Ignore the Importance of Your Site's URL Structure

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Better organization allows search engines to more easily crawl your pages, which affects their performance in rankings.
March 26, 2014 in Marketing
The Hashtag: The Search Bar for the Social Web (Infographic)

The Hashtag: The Search Bar for the Social Web (Infographic)

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How the popularity of hashtags mirrors the rise of search in organizing and aggregating social media.
March 26, 2014 in Marketing
Follow Chipotle's Lead and Create a Content Marketing Calendar

Follow Chipotle's Lead and Create a Content Marketing Calendar

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The Mexican food brand is great at developing content and pushing it to its customers. Here's what you should do to be more like it.
March 26, 2014 in Marketing
How to Humanize Your E-commerce Business With Personalized Messages

How to Humanize Your E-commerce Business With Personalized Messages

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Tips and examples of how you can be more than just a store front by going above the basic requirements of RSS promotion or Facebook Offers.
March 26, 2014 in Marketing
3 Ways to Use Big Data to Drive Repeat Sales

3 Ways to Use Big Data to Drive Repeat Sales

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Examine patterns in customers' behavior to score purchases from them once again.
March 25, 2014 in Marketing
Why Brands Need to Shut Their Mouths and Open Their Ears

Why Brands Need to Shut Their Mouths and Open Their Ears

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To reach today's consumers, brands need to have a discussion not a one-way conversation.
March 25, 2014 in Marketing
Want a Celebrity Endorsement on Twitter? 3 Legal Precautions to Know.

Want a Celebrity Endorsement on Twitter? 3 Legal Precautions to Know.

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Before you shell out cash for a new e-spokesperson, make sure you're in the clear so no issues pop up later.
March 25, 2014 in Marketing
Improve Your SEO by Improving Your Links

Improve Your SEO by Improving Your Links

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Here are the first steps you should take to increase your website's links, which, in turn, will improve your SEO.
March 25, 2014 in Marketing
The 5 Brilliant Strategies You Can Learn From Top Content Marketers

The 5 Brilliant Strategies You Can Learn From Top Content Marketers

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When it comes to the world of content marketing, everyone will have a different view on what is the best strategy for getting eyeballs. Here we ask five successful content marketer their philosophy.
March 25, 2014 in Marketing
Introducing Entrepreneur's Top Brands of 2014: Learn Their Secrets

Introducing Entrepreneur's Top Brands of 2014: Learn Their Secrets

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We present the companies that have generated the most trust among entrepreneurs as well as the lessons you can take from them.
March 25, 2014 in Marketing
How Steve Jobs Blew Up the Rules of Branding

How Steve Jobs Blew Up the Rules of Branding

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By throwing out the approved checklist, Jobs got customers to meaningfully connect with the Apple brand.
March 25, 2014 in Marketing
17 Logos We Love

17 Logos We Love

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Brand identity in its purest form.
March 25, 2014 in Marketing
The Top Brands in Food Service, Hotels, Retail and More

The Top Brands in Food Service, Hotels, Retail and More

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These brands took the No. 1 spot in various categories. Here's why.
March 25, 2014 in Marketing
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