News and Articles About Marketing
Author Dan Schawbel on why personal branding is the best place to invest.
Small-business owners and entrepreneurs should not be fooled into thinking positioning is only for the big brands.
Why do you show up for social events? Peer pressure? Because your boss or friend told you to?
King of Kitsch: Meet the Company Behind Big Mouth Billy Bass and a Dozen Other Novelty Items From Your Childhood
Gemmy Industries' chief executive explains how the company continues to crank out the cheesy magic year after year.
Customers have less time these days and so when they order a product or service they want to relish it.
If you are not likely to generate a client through an Internet search or advertisement, but do so through a connection, take a guess as to where you should be spending your time.
With more people researching before making a purchase, online reviews are important. Here's how to handle the negative ones while encouraging positive ones.
A new study reveals that local affiliates' top reason for avoiding social media and digital advertising is because they are 'too complicated.'
As entrepreneurs and marketers, its our job to stand out in that absurdly large crowd of content. One way to do this is to have a distinctly human voice.
The new Pigeon algorithm favors local businesses, if they update their content to take advantage.
Get your brand marketing in the holiday spirit with these six tips.
Allow neuroscience to guide your logo design.
Building a brand that promotes a true sense of community requires an investment in the customer experience beyond optimizing a handful of social media accounts.
Jason Silva, host of National Geographics TV show Brain Games and futurist with YouTube series Shots of Awe, explains what makes great content online.
While brands are hearing how important it is to create meaningful content, they are just going about it the wrong way.
Instead of following the common haphazard approach to landing customers, think of every outreach effort as part of a larger initiative.
The better you know your prospect before pitching, the likelier you are to connect.
A diverse content marketing strategy is a must for any modern day marketer. Here is how to make your next eBook is as powerful as possible.
The resurrection of Arthur Andersen as a brand name is a compelling example of the enduring value of a company's reputation.
Adopt best practices to weather the storms of an Internet business. Engage in the fine art of keeping your online visitors satisfied.
Getting the word out to the right customers is one of the toughest parts of running a business. Let these experts' words fuel you.
They're not like those other B2C customers.
For a distinctive website or publication, only the right typeface and lettering will do. Here's a roundup of the best at a startup-friendly price point.
Millennials are more plugged in than any other generation. Here are the best ways to reach that growing market.
These techniques can help you sharpen your text to better reach your intended audience.
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