Marketing
4 Things to Do Before You Sell Your Business
BY Brian Patrick Eha
Sales of small businesses rose in 2012 and are expected to increase in the new year. Here's what you should do to prepare to sell. 5 Ways to Promote Your 'Made in America' Brand
BY Lambeth Hochwald
Apple will start making some Macs in America in 2013, the latest in a wave of companies stepping up support of the red, white, and blue. Here's how to make the most of manufacturing in the U.S.A. How to Build Your Business to Attract Buyers
BY Ann C. Logue
Creating a business with the intent to sell demands forward-looking thinking from the very beginning. 3 Lessons About Pricing From A&E's Storage Wars
BY Jennifer Goforth Gregory
What the popular show about bidding on storage units can teach you about getting the best price. 4 Steps to Creating Buzz on a Shoestring Budget
BY Jeff R. Lamb
When marketing a startup, a leaner more directed approach is often best. Here's a four-step process. Franchises Get Into Halloween Spirit
BY Dinah Wisenberg Brin
Roto-Rooter says it ain't afraid of no ghosts. Meanwhile, Baskin-Robbins and Party City jump on the Halloween hay ride. How a Dollar Shave Club's Ad Went Viral
BY John Patrick Pullen
Sales skyrocketed after an irreverent video became a Youtube hit. The Art of Stretching the Truth
BY Ross McCammon
The Esquire guy on what to say when you have no idea what you are talking about. Profits or Bust: Inside the Mind of an Efficiency Expert
BY Catherine Clifford
Businesses often pay a lot of money to productivity analysts. We asked one business efficiency expert for his best tips. Can't Spare the Time to Network? Can You Afford Not To?
BY Ivan Misner
The more solid relationships you build, the more credible you are. The more your credibility grows, the more people will hire and recommend you. Your Business Leaking Money? 5 Holes to Plug
BY Catherine Clifford
A little checkup on your spending can go a long way. Here's what to do if you feel like you're watching your money go down the drain. Oops, My Bad! 5 Ways Your Business Can Improve by Admitting to Mistakes
BY Michael Houlihan
No matter how much you try, you will make mistakes. But they can help to improve your company's effectiveness and reputation if you handle them well. A Quick Guide to Making Your Brand's Story More Compelling
BY Joanna Lord
Companies should tell the 'why' and highlight their stories in engaging ways. How Chobani Yogurt Used Social Media to Boost Sales
BY Samuel Greengard
The company has nearly $1 billion in annual revenue thanks to a combination of social media and real world engagement.Mobile Advertising Platform Delivers Real Leads
BY Jason Ankeny
AdLeads lets companies launch geo-tagged campaigns that sidestep the cost-per-click model, in favor of sign-ups. Starting a LinkedIn Group to Grow Your Network
BY Ted Prodromou
How to create a focused, topic-driven community and better connect to clients and customers. Don't Forget 'Positioning' in Your Marketing
BY Ilise Benun
A positioning statement is what you stand for -- and what makes you stand out. Here's how to write one. Publish a Book and Prosper as a Small-Business Owner
BY Dan S. Kennedy and Matt Zagula
Writing your own book can establish you as an authority and expert. 5 Tips for Transforming Your Hobby Into a Business From the 'Toy Hunter'
BY Carol Tice
What the reality show about toy collecting can teach you about turning your passion into a profitable business. 5 Ways to Position Your Brand for Pinterest
BY Jess Loren and Ed Swiderski
A successful Pinterest campaign begins with assessing your brand and philosophy. 8 Ways to Make Your Business Cards Stand Out
BY Ann Handley
We might be living in a digital world, but paper business cards remain a vital part of networking, here's how to make yours memorable. How to Calculate the Lifetime Value of a Customer
BY Brad Sugars
Crunch the numbers to decide how much you are willing to spend to secure a customer for life. What Facebook's Page Post Targeting Means to Your Business
BY Mikal E. Belicove
Facebook's newest tweak could mean reaching exactly the customers you're after without annoying the ones you aren't.Connect with Entrepreneur
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