Marketing

News and Articles About Marketing

The Functional Benefits of Your Product Only Get You So Far
Competition

The Functional Benefits of Your Product Only Get You So Far

Sure, your product or service may be great, but it's not that different than what your competitor offers.
Jim Joseph
5 Tools to Help Your Online Business Realize Its Full Potential
Ecommerce

5 Tools to Help Your Online Business Realize Its Full Potential

Many online businesses take root using just the basics but once you have traction, it pays to invest in more sophisticated tools.
Eric Samson
Want to Take Your Business to the Next Level? Boost Your Marketing and Coding Skills.
Learning

Want to Take Your Business to the Next Level? Boost Your Marketing and Coding Skills.

Thanks to the Internet, finding places to learn and build these skills conveniently and cost-effectively has never been easier.
6 Ways to Use Crowdfunding for Product Development
Crowdfunding

6 Ways to Use Crowdfunding for Product Development

Instead of going through the tedious and costly traditional route of market research, more entrepreneurs are turning to crowdfunding for product-market fit.
David Drake
5 Ways Niche Brands Can Build a Massive Community
Marketing

5 Ways Niche Brands Can Build a Massive Community

Unlike large companies with many stakeholders, a focused entrepreneur in a niche market has a leg up in building community by virtue of their common bond around a narrow topic.
Jennifer Dopazo
5 Tricks to Help You Stand Out at a Trade Show
Trade Shows

5 Tricks to Help You Stand Out at a Trade Show

Go beyond the norm and invest in something unique to make trade shows worth your time, energy and hard-earned money.
John Ruhlin
4 Easy-to-Use Tips to Get People to Click on Your Headlines
Content Marketing

4 Easy-to-Use Tips to Get People to Click on Your Headlines

Including numbers and mystery is a good place to start.
Matei Gavril
Rebranding? Don't Forget Your Mobile Strategy
Mobile Marketing

Rebranding? Don't Forget Your Mobile Strategy

Mobile is no longer a by-product of the overall digital master plan and needs to be part of all rebranding strategies.
Gilad Bechar
Score More Customers With Your Website With These 4 Tips
Websites

Score More Customers With Your Website With These 4 Tips

With more and more people relying on their smartphones, follow these tips to make your homepage more efficient.
Deborah Mitchell
Content Is Customer Success
Content Marketing

Content Is Customer Success

The problem: a focus on virality, not utility. Creating content for the customer become a footnote.
Gregory Ciotti
Forget the 4 P's: Here's How to Measure a Customer-Focused Marketing Strategy
Marketing Strategies

Forget the 4 P's: Here's How to Measure a Customer-Focused Marketing Strategy

The consumer era is upon us and customer-centricity is the new black when it comes to marketing, so how can we measure the return on investment?
Dan Newman
How to Develop a Plan of Attack for Your Content-Marketing Strategy
Content Marketing

How to Develop a Plan of Attack for Your Content-Marketing Strategy

Without a visible road map, you're guaranteed to overlook crucial steps and miss out on potential opportunities for ROI.
Kelsey Meyer
4 Valuable Sources of Help Selling Your Book
Marketing

4 Valuable Sources of Help Selling Your Book

Authors are on their own when writing a book but there is plenty of help available for marketing it.
Kimanzi Constable
Trademarks: The First Line of Defense Protecting Your Brand (Infographic)
Infographics

Trademarks: The First Line of Defense Protecting Your Brand (Infographic)

From Apple to Coca-Cola to Yves Saint Laurent, a look at the big business behind those little images, symbols and words that make up a company's brand.
Catherine Clifford
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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