Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

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News and Articles About Marketing

Afraid to Put Your Contact Info on Your Site? You Could Be Losing Sales.

Afraid to Put Your Contact Info on Your Site? You Could Be Losing Sales.

If you run any type of online business, your customers – and the media – need to be able to contact you quickly and easily.
5 Strategies for Improving Calls and Increasing Sales

5 Strategies for Improving Calls and Increasing Sales

The successful sales professional will begin all conversations from the prospective client’s point of view. Here's how.
Create Content That Gets Your Customers' Attention

Create Content That Gets Your Customers' Attention

Content marketing dispenses content of all kinds, to all takers, all the time. What can you do to get your content noticed?
Use Humor to Get Your Marketing Message Noticed

Use Humor to Get Your Marketing Message Noticed

Content that's laughed at is shared more often and is more memorable than "straight" messaging. Here's how to add a touch of humor will help to capture your target's attention.
How to Increase Your Customer Referrals

How to Increase Your Customer Referrals

Referrals from satisfied customers are the lifeblood of many business. Try these smart strategies to increase your word-of-mouth marketing.
How to Split Your Time Between Technical SEO and Content Marketing

How to Split Your Time Between Technical SEO and Content Marketing

Which one should you invest most of your time in? With a limited amount of time, where do you spend it?
Artfully Managing the Work of Your Creative Team -- But From a Distance

Artfully Managing the Work of Your Creative Team -- But From a Distance

Whether those working on design or content projects are freelancers or on staff, here's some practices to shoot for to realize their best work.
What Kind of Trees Are the Customers You're Serving?

What Kind of Trees Are the Customers You're Serving?

Client service is something that should be cultivated from the inception of a company -- not considered a form of damage control.
How to Recover From Any Google Penalty

How to Recover From Any Google Penalty

A thorough look at penalties related to backlinks and Panda and what you can do if you get hit.
How the Library of Congress Images Can Add Pop to Your Fourth of July Posts

How the Library of Congress Images Can Add Pop to Your Fourth of July Posts

Surprisingly, the Library of Congress offers a whole plethora of photographs to help your content stand out -- and not just on the Fourth of July. But you need to be careful not to violate any copyright laws.
The 6 PR Tips Every Startup Should Employ

The 6 PR Tips Every Startup Should Employ

ith 100 million startups opening up each year and 472 million entrepreneurs worldwide, competition to become the next big thing is brutal. To improve your chances of standing out, follow these PR tips.
Marketing to Millennials? Make It Personal and Customized.

Marketing to Millennials? Make It Personal and Customized.

Gen Yers are demonstrating strong new interests. Entrepreneurs would be wise to take notice.
This Office Has a Secret Entrance

This Office Has a Secret Entrance

Your entrance sets a tone for your clients and your staff. Find out how this digital branding agency uses a hidden door to its headquarters to encourage creativity.
When Designing a Logo, First Comes Personality, Then Color

When Designing a Logo, First Comes Personality, Then Color

In this video, marketing strategist Gregory Ciotti explains 'perceived appropriateness' and why it's crucial to great logo design.
How to Build Your Brand By Giving It Away

How to Build Your Brand By Giving It Away

One way you can get your foot in the door in you're in the market for a new position or are vying for a lucrative new contract for your business.
Public Speaking Secrets From the Top Stars of TED

Public Speaking Secrets From the Top Stars of TED

In this podcast, Lewis Howes chats with expert Carmine Gallo about developing the ability to leave audiences moved and feeling empowered.
Build Your Email List With Distraction-Free Landing Pages and 3 Other Techniques

Build Your Email List With Distraction-Free Landing Pages and 3 Other Techniques

Email beats out social media for gaining customers, and more people are expected to have addresses in the next few years.
7 Clues So Millennials Will Spread Your Marketing Like Wildfire

7 Clues So Millennials Will Spread Your Marketing Like Wildfire

Gen Yers don’t respond to the advertising strategies that worked for their grandparents, boomers or Gen X.
Why You Should Use Blogs and Podcasts to Market Your Business

Why You Should Use Blogs and Podcasts to Market Your Business

If you really want to connect with your audience, these two online weapons should be in your marketing arsenal.
7 Strategies to Boost Mobile Conversion Rates

7 Strategies to Boost Mobile Conversion Rates

Shoppers increasingly use their smartphones to find what they want, at the price they'll pay. Help them find what you're selling.
Be An Authority and Drive Sales With No BS Social-Media Marketing

Be An Authority and Drive Sales With No BS Social-Media Marketing

The founder of two fast-growing supplement companies speaks about how his no-BS YouTube videos created a passionate following of customers.
If Your Cold Sales E-mail Didn't Get a Response, Make it Hot

If Your Cold Sales E-mail Didn't Get a Response, Make it Hot

To keep your pitch out of the spam folder, get the email address of the person who can make use of what you are offering.
Have Writer's Block? Here Are 5 Ways to Come Up With New Story Ideas.

Have Writer's Block? Here Are 5 Ways to Come Up With New Story Ideas.

When it comes to a content strategy, often founders are stumped on how not to retell the same old stories. Here we touch on five ideas to get your juices flowing.
The 3 Fundamentals for a Successful Rebrand

The 3 Fundamentals for a Successful Rebrand

The challenge for JDate, already almost universally known in the Jewish community, was not to introduce itself but to reintroduce itself
When Setting Prices, Ignore Your Gut and Pay Attention to Big Data

When Setting Prices, Ignore Your Gut and Pay Attention to Big Data

Big Data analysis gives sales reps the information, in real time, to adjust prices as needed to make that sale, to that customer.
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