Marketing

A Look Inside An Unlikely Journey: From Olympic Skier and NFL Player to Tech Entrepreneur
Jeremy Bloom

A Look Inside An Unlikely Journey: From Olympic Skier and NFL Player to Tech Entrepreneur

When Jeremy Bloom told his Wharton professor he wanted to launch a software company, his teacher told him to, 'Go lose somebody else's money first.'
Catherine Clifford
Here's What Really Matters for SEO in 2016
SEO

Here's What Really Matters for SEO in 2016

Someone analyzed 1 million Google results to find out what techniques rank highly on the search engine.
A Satisfied Customer Is the Best Possible Way to Network
Networking

A Satisfied Customer Is the Best Possible Way to Network

Of course you think your company is the greatest. It's when somebody else thinks so that you gain credibility.
Shaun Buck
Uber Could Bring You a Car Full of Puppies Next Week
Uber

Uber Could Bring You a Car Full of Puppies Next Week

Our tails are already wagging with excitement.
Carly Okyle
5 Ways to Spend Money to Make Money
Expenses

5 Ways to Spend Money to Make Money

That corner booth at your next trade show could bring more revenue your way.
Jess Ekstrom
5 Things Not to Do When Pitching Journalists
Media Coverage

5 Things Not to Do When Pitching Journalists

From spelling and grammar errors to pitches that are bland and uninteresting, there are several things that can go awry in a pitch.
5 Excuses Entrepreneurs Make to Not Do PR
Public Relations

5 Excuses Entrepreneurs Make to Not Do PR

'I don't have a story yet' is no excuse because everyone has a story.
Janet Murray
4 Must-Haves for Headlines That Hook Readers
Control What You Can

4 Must-Haves for Headlines That Hook Readers

Without the right words, your blog posts, flyers and ads may go unnoticed.
Ann Handley
5 Reasons Entrepreneurs Must Be Salespeople More Than Visionaries
Sales Strategies

5 Reasons Entrepreneurs Must Be Salespeople More Than Visionaries

Great ideas are essential, of course. But even amazing ideas can flounder if they aren't sold effectively.
Jayson DeMers
A Step-by-Step Guide to Writing a Content Marketing Strategy
Content Marketing

A Step-by-Step Guide to Writing a Content Marketing Strategy

We've scoured the Internet for content marketing strategy templates, tried a fe, and put together an approach to building your own content marketing plan
Jeffrey Kranz
The 5 Elements of Storytelling Every Entrepreneur Needs to Know
Storytelling

The 5 Elements of Storytelling Every Entrepreneur Needs to Know

Being able to clearly and concisely share your brand will engage clients and customers in a new way.
Matthew Toren
Take Advantage of These 6 Hidden Gems to Instantly Hijack More Leads
Online Marketing

Take Advantage of These 6 Hidden Gems to Instantly Hijack More Leads

What your business needs are clear sources that will generate more leads in activities you already engage in.
Sam Oh
7 Online Marketing Tools That Are Totally Worth the Investment
Online Marketing

7 Online Marketing Tools That Are Totally Worth the Investment

Consider this list your online marketing-tool cheat sheet.
Neil Patel
Some McDonald's Mozzarella Sticks Are Missing a Key Ingredient
Franchises

Some McDonald's Mozzarella Sticks Are Missing a Key Ingredient

Served without cheese, customers aren't 'McLovin it.
Lindsay Friedman
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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