Marketing

7 Ways Solopreneurs Can Turn a One-time Webinar Into a Content Goldmine
Webinars

7 Ways Solopreneurs Can Turn a One-time Webinar Into a Content Goldmine

Stop wasting great content: Let your webinars spread your message in multiple ways.
Jill Brown
Tools and Techniques You Need to Scale Quality Content
Content Strategy

Tools and Techniques You Need to Scale Quality Content

Have you thought about how much competition you face for the eyes and ears of your target audience?
Derek Miller
4 Simple Steps to Creating Powerful Press Releases
Press Coverage

4 Simple Steps to Creating Powerful Press Releases

Once the opportunity arises to create one, it's recommended that the content in the press release contain these critical elements.
7 Content Marketing Roles You Should Fill to Build a Greater Presence
Content Marketing

7 Content Marketing Roles You Should Fill to Build a Greater Presence

Each type of team member requires a specific set of skills. If you want to make the biggest impact with your campaigns, find specialists that match these positions.
Aaron Agius
5 Ways to Grow Your Startup by Focusing on Mindshare
Influencers

5 Ways to Grow Your Startup by Focusing on Mindshare

Cultivating relationships with a few key influencers is a faster route to success than competing for mass market attention.
John Ruhlin
13 Clever and Inspiring Quotes About Writing
Inspirational Quotes

13 Clever and Inspiring Quotes About Writing

The wisdom of these well-known, creative people can help writers who need some inspiration.
7 Sources of Free High Quality Stock Images
Photography

7 Sources of Free High Quality Stock Images

Finding an image without paying used to be quite the chore, but times have changed.
Jonathan Long
How to Be a Good Customer
Customer Service

How to Be a Good Customer

Always remember that when you reach out to customer support, there's a human being on the other end.
Paul Jun
3 Ways Untested Business Plans Are Worse Than a Waste of Time
Business Plans

3 Ways Untested Business Plans Are Worse Than a Waste of Time

Test your promising idea first. Write the plan after the market determines it will work.
Alexander Osterwalder
Here Is How to Boost Your Social-Media Following
Ask the Expert

Here Is How to Boost Your Social-Media Following

It takes a matrix of methods and a continuous commitment to create, establish, build and maintain a social-media presence and following.
Jim Joseph
Measure the Success of a Marketing Campaign Through the Product and the Brand
Marketing

Measure the Success of a Marketing Campaign Through the Product and the Brand

Without a goal and measurement system in place at the beginning, you can't possibly ascertain success.
Jim Joseph
Your Tech Conference Can't Succeed Unless You Get Production Right
Conferences

Your Tech Conference Can't Succeed Unless You Get Production Right

Nobody will notice that the keynote speaker is brilliant if the slides are upside down.
Anthony Kennada
How to Do PR on the Cheap
Ask the Expert

How to Do PR on the Cheap

The digital world has opened up a whole new world of marketing when you have a shoestring budget.
Jim Joseph
Hire Professional Moderators So Your Event Panels Don't Suck
Events

Hire Professional Moderators So Your Event Panels Don't Suck

While a lot of attention is given to finding keynote speakers and other event details, panels often end up being an afterthought. This is where a professional moderator can help.
Carol Roth
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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