Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read

News and Articles About Marketing

7 Ways to Turn Your Everyday Customers Into Extraordinary Brand Advocates
Customer Loyalty

7 Ways to Turn Your Everyday Customers Into Extraordinary Brand Advocates

Acquiring customers is nice. Keeping customers is how you stay in business.
Heike Young
Lyft Ditches Its Fluffy Pink Mustache for a Glowstache. Good Move or Bad?
Lyft

Lyft Ditches Its Fluffy Pink Mustache for a Glowstache. Good Move or Bad?

The ridesharing service is changing its most iconic corporate identifying marker in its third year out of the gate.
Catherine Clifford
The Obvious, But Absolutely Necessary, First Step to a Marketing Plan
Marketing

The Obvious, But Absolutely Necessary, First Step to a Marketing Plan

Without goals you can't possibly write a marketing plan or measure your success for the year.
Jim Joseph
How to Optimize Your Website Messaging to Increase Conversions
Online Marketing

How to Optimize Your Website Messaging to Increase Conversions

Have you been to a website recently where you read every word and absorbed every image on the homepage, but you still weren't sure what the business actually does?
J.C. Penney Resurrects the Catalog, But Don't Expect the 'Big Book'
Advertising

J.C. Penney Resurrects the Catalog, But Don't Expect the 'Big Book'

The retail chain says that the decision is inspired by data showing that online sales are prompted by what shoppers see in print.
Kate Taylor
The 4 Elements of Better Branding Your Startup in 2015
Branding

The 4 Elements of Better Branding Your Startup in 2015

In an already crowded marketplace, setting your startup apart will be crucial to its survival and success.
Brian Honigman
4 Branding Lessons That You Don't Want to Learn the Hard Way
Marketing mistakes

4 Branding Lessons That You Don't Want to Learn the Hard Way

When you're branding your company and you're just starting out, you obviously want everything to go smoothly. That, of course, isn't always the case.
Neil Patel
Do It Yourself Media Relations: The 2 Things You Must Get Right
Press coverage

Do It Yourself Media Relations: The 2 Things You Must Get Right

Gain clarity about your message and the audience before you launch your own PR campaign.
Derek Newton
Avoid These 7 Annoying Ad Placement Techniques on Your Site
Websites

Avoid These 7 Annoying Ad Placement Techniques on Your Site

Not only will your visitors be frustrated and likely click away, Google considers some tactics disreputable or spammy and will penalize you.
Anca Bradley
Analysis Finds Content About Tech Trends Draws Attention to Ads About Anything
Marketing

Analysis Finds Content About Tech Trends Draws Attention to Ads About Anything

Consumer interest in the latest technology is so great that ads associated with tech news do better, even when the products are unrelated.
Amit Avner
Why SEO Is Much Easier Than You Think
SEO

Why SEO Is Much Easier Than You Think

SEO is a time-intensive strategy, and it does demand significant attention, but it has reached a point where it's no longer difficult.
Jayson DeMers
3 Simple Rules for Brands to Get the Most Out of Bloggers
Online Marketing

3 Simple Rules for Brands to Get the Most Out of Bloggers

Working with bloggers to spread a message can be a really effective strategy to reach new audiences, but expectations must be set early.
Deborah Mitchell
Use Lifestyle Content to Revamp Your Company's Marketing Strategy
Marketing Strategies

Use Lifestyle Content to Revamp Your Company's Marketing Strategy

Treat customers like friends by developing relationships built on shared values and interests.
Jack Holt
How to Effectively Use Advertising in Online Videos
Video Marketing

How to Effectively Use Advertising in Online Videos

With these tools, you can artfully integrate your message into online programming without causing viewers to pull their hair out
Drew Skau