Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read

News and Articles About Marketing

Did Best Buy's Tweet About 'Serial' Go Too Far? Or Was It Funny?
Social Media

Did Best Buy's Tweet About 'Serial' Go Too Far? Or Was It Funny?

The big-box electronics store apologized for a joke it made on Twitter about an uber-popular podcast that chronicles the investigation of a real-life murder.
Catherine Clifford
The Do's and Don'ts of Press Releases (Infographic)
Press coverage

The Do's and Don'ts of Press Releases (Infographic)

What do journalists really want to see in press releases? What sends them directly to the delete key? This infographic from Skadeedle offers some insight.
Kevin Allen
Hello? Can You Listen?
Customer Feedback

Hello? Can You Listen?

Today's shopper wants to be heard, but today's manufacturers have big mouths and little ears.
Twitter Co-Founder: 'I Don't Give a Sh*t' If Instagram Has More Users
Competition

Twitter Co-Founder: 'I Don't Give a Sh*t' If Instagram Has More Users

In an interview, Evan Williams doesn't mince words comparing Twitter to Facebook-owned Instagram.
Erin Griffith
5 Marketing Trends That Didn't Go Well in 2014
Mobile Marketing

5 Marketing Trends That Didn't Go Well in 2014

Ditch these flops as we head into the new year.
Ran Avrahamy
The 4 Smartest Moves for Your Mobile Marketing Dollars In 2015
Mobile Marketing

The 4 Smartest Moves for Your Mobile Marketing Dollars In 2015

Whether you're playing catch up with mobile or trying to pull ahead of competitors, investing your ad budget shrewdly is key.
James Briggs
3 Influencer Marketing Secrets to Steal in 2015
Content marketing

3 Influencer Marketing Secrets to Steal in 2015

Traditional and digital media are no longer enough to ensure that consumers know about your company's brand.
Jack Holt
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Before Falling in Love With Your Great Idea, Find Out If Anybody Wants It
Market Research

Before Falling in Love With Your Great Idea, Find Out If Anybody Wants It

A remarkably large percentage of entrepreneurs do far too little market research before launching their product.
Greg Petro
7 Strategies to Succeed With That Demanding, Difficult Customer
difficult clients

7 Strategies to Succeed With That Demanding, Difficult Customer

Understand how to deflect and bypass a client's anger to meet your goals.
Sherrie Campbell
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Why This Is the Season for Generosity Marketing
Marketing Strategies

Why This Is the Season for Generosity Marketing

While everyone is in the spirit of giving, consider offering customers your best content, product or service for free.
Kelsey Humphreys
Don't Boil the Ocean and Other Best Practices for Marketers to Embrace Storytelling
Content marketing

Don't Boil the Ocean and Other Best Practices for Marketers to Embrace Storytelling

In a survey, executives said they want content from brands that is transparent, useful and selfless.
Ted Birkhahn
How to Use Twitter Analytics to Help You Tweet Better
Twitter

How to Use Twitter Analytics to Help You Tweet Better

Here are 15 easy-to-find stats that can get your Twitter marketing on the right track.
Kevan Lee
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4 Simple, Effective Head Shot Photography Tips
Photography

4 Simple, Effective Head Shot Photography Tips

Professionals need a proper portrait for a variety of marketing materials. Here's how to make yours stand out.
Serban Enache
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YouTube Looks Back at the Biggest Viral Trends of 2014 in Epic Video Mashup
Viral Videos

YouTube Looks Back at the Biggest Viral Trends of 2014 in Epic Video Mashup

The fourth annual edition of YouTube Rewind features an onslaught of international Internet celebrities, remixed hit songs and viral video reenactments.
Geoff Weiss