News and Articles About Marketing
Your ability to earn customer trust is whats going to separate you from the competition -- so dont slack.
To get ahead of the competition, find the customers that will be most interested in your product or service.
Choosing the sole purpose your statement rests on will be the toughest decision you'll make with your branding.
What's the most strategic way to casually market your idea to someone? Can it really be done in 30 seconds?
Every business has a story. Companies just need to figure out how to tell it in a compelling way.
Nearly 70 percent of millennials experience 'fear of missing out' and it's influencing their purchasing decisions.
Sales on mobile devices are growing at a rapid pace, and startups without a mobile-marketing strategy are going to be left in the dust -- especially during the busy fourth-quarter holiday season.
To get the word out about a specialty business, entrepreneurs need to understand their audience and then get to the places where they get their information.
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These five tips will help you maximize the time you spend on social media.
The marketing guru, who came up with the Pepsi challenge, discusses how social media has shifted the power from the producers to the customers.
To successfully raise funds for a project, follow the steps taken during these funded efforts.
Spruce up your professional marketing techniques -- for your career prospects and your company's sake.
These pitfalls will cost you money and not earn you sales, and worse, may make you look bad to potential customers.
The cardinal sin of marketing is to be easily ignored. This strange advertising campaign is funny and simply can't be overlooked or forgotten.
Who hasnt wanted to tell all of the doubters in their life to stick it!? These new ads capture moments of entrepreneurial triumph.
You probably aren't in a flashy industry but you, your team, the company you've belt and the customers you help are stories worth telling.
Mobile searches are increasing at fast pace but advertising to an audience on the move is different from the same audience at their desktop.
Food porn no more? A new study shows that when people actually ate a snack after studying dozens of pictures of food they enjoyed it less.
If anyone knows inbound marketing, it's Brian Halligan of Hubspot, Joe Pulizzi of the Content Marketing Institute and Brian Clark of Copyblogger.
The star has partnered with her younger brother for sustainable fashion brand BARE.
Stop wasting time on content marketing tactics that don't deliver. This infographic reveals which types of content work best, and the metrics you should track.
Outdoor billboard advertising is nothing new, todays top marketers are innovating they way they use experiential marketing to tell their brand stories.
The glitter of social media makes email seem a bit stodgy but the inbox is still the path to a customer's heart.
Big data, social media and self-publishing has changed the game forever, but what do you really need to know?
If you're in the green space, you have to remember that people don't buy sustainability, they buy good products.
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