Marketing

News and Articles About Marketing

Use Your Brand Positioning as a Compass for All Aspects of Your Business

The statement can help you make strategic decisions, train your team and develop creative messaging.

Former Apple CEO John Sculley: Steve Jobs Sold Experiences, Not Products

Apple's former chief executive explains how the company mastered the art of selling customers an experience.

CVS's Expensive Cigarette Ban Shows It Puts Brand Before Profit

The drug chain's big move and name change may lead to the loyalty of a powerful customer segment.

5 Proven Ways to Create Long-Lasting Customer Relationships

There are tools and processes you can incorporate to support your customers every step of the way.

4 Tips for Getting Your Business in the News Without a Big PR Budget

You can learn to recognize opportunities for getting your company that favorable mention in the press you've been needing.

2 Rules for Engineering Exceptional Upsides

A sale goes through many stages before the close. But you won't get past the first step without raising customer awareness in these key ways.

A CEO's Insider Secrets for Making the Sale

Know your customer's corporate culture and respect it. Do your homework and don't bypass gatekeepers or skip the ranks.

How These Brilliant Digital Billboards Are Delivering a Hair-Raising Message

The viral campaign -- and a reimagined successor in the name of charity -- illustrate the kind of marketing magic that occurs when technology and humanity intersect.

One of These Nifty Inventions Could Soon Land on Staples' Shelves

A remote-controlled LED lightbulb and wireless earbuds are among the finalists in the Crowd2Shelf Contest hosted by office-supply chain Staples and crowdfunding site Fundable.

NYC Orders Ad Firm to Remove Tracking Beacons Installed in Public Phone Booths

The city initially gave the ad firm its approval to install tracking beacons in old-fashioned phone booths but reversed course when the public was made aware of the project.

The Secrets to Leveraging the Insatiable Consumer Appetite for Mobile Coupons

Coupons have been popular for generations but mobile devices have taken this venerable marketing tactic into an entirely new realm.

How I Increased My Conversion Rate 135 Percent -- and You Can, Too

Want to increase conversions? You can. Here are some important tips.

Balance Product Development and Branding in Your Budget

There's no one-size-fits all solution to startup spending. Avoid wasting hard-earned money. But don't skimp on these three things.

Jump-Start Technology Adoption Through These 3 Steps

Entrepreneurs need to make it easier for potential clients to experiment with products and innovations when considering their purchase.

3 Insights Entrepreneurs Must Know About Millennials' Mobile Behavior

The millennial generation is driving the biggest changes in how companies develop and market products and services.

Unleash the Full Power of the Email Auto-Reply

Tap this shortcut's messaging potential. In concise prose, you can convey a lot about why people choose to do business with you.

A New Model for Results-Driven Networking

Building powerful business connections doesn't have to feel like a necessary evil. Take steps to achieve your goals while helping others without wasting your time.

Barbara Corcoran on the Secret to Getting Free Press

The Shark Tank star explains how positioning herself as an expert helped her get her start as a real estate mogul.

How We Drove 10K Unique Visitors to a New Product in a Month

With these five tactics, traffic started flowing to a service that had just launched.

This Is the Biggest Email Provider You've Never Heard Of

A little-known company handles huge volumes of marketing missives, customer service notes and fraud alerts for the likes of American Express, Groupon, and PayPal.

5 Ways Google Is Changing SEO

What can online-marketing professionals learn about future best practices by studying the search giant’s present pattern of changes?

Online Marketing Gets All the Buzz But Check Out the ROI for Live Events

Large companies sponsoring the splashiest events anticipate five-to-one returns. More modest affairs boast a three-to-one yield.

Go Guerrilla! 5 Unorthodox Ways to Market Your Brand

Most guerrilla marketing by nature is small in scale, but it’s the shared links, laughs and likes that will make the campaign a big success.

The Step-By-Step Guide on Creating Infographics

Creating infographics require a long list of things that need to be done, and it takes a varied skill set to accomplish all of them.

6 Ways to Ensure a Journalist Will Love Your Pitch

A few simple steps can change your pitch from one that gets ignored into one that is adored.
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