Marketing

News and Articles About Marketing

An App That Engages Customers Is Not Automatically an App That Makes Money
Mobile Apps

An App That Engages Customers Is Not Automatically an App That Makes Money

Deep analytics combined with good intuition for customer behavior are required if the app is to actually result in more sales.
Brett Relander
5 Simple Steps for Reaching New Global Markets
Global Entrepreneurship

5 Simple Steps for Reaching New Global Markets

More than ever, living "la vida loca" is essential to fostering market entry.
Ofer Shoshan
5 Steps to Harnessing the Power of Twitter
Online Marketing

5 Steps to Harnessing the Power of Twitter

Adding Twitter to your marketing toolkit is vital -- and easy.
Mitch Meyerson
The Future of Social Is Messaging Apps, But How Do Brands Fit In?
Messaging apps

The Future of Social Is Messaging Apps, But How Do Brands Fit In?

The explosion of mobile computing has led to one particularly important outcome for our discussion – chat apps have grown at an even faster pace than mobile.
Brian Honigman
The 7 Most Common SEO Myths Debunked
SEO

The 7 Most Common SEO Myths Debunked

For those that are still hesitant to give SEO a chance, here are a few reasons to give it a try.
Alexandra Tachalova
In Today's World, Only the Constant Marketer Survives
Marketing

In Today's World, Only the Constant Marketer Survives

Thanks to mobile technology, we're in the midst of the true marketing revolution. -- and it has nothing to do with mobile ads.
Brad Rencher
3 Essential Tips for Marketing to Millennials
Millennials

3 Essential Tips for Marketing to Millennials

Learn how to market to one of the fastest-growing and most influential consumer groups in the world.
Sujan Patel
Under Armour Pulls 'Band of Ballers' T-Shirt After Complaints
Marketing mistakes

Under Armour Pulls 'Band of Ballers' T-Shirt After Complaints

The shirt featured an image meant to evoke associations with a famous Iwo Jima photograph.
Carly Okyle
Where Do You Find Your Marketing Talent?
Marketing ideas

Where Do You Find Your Marketing Talent?

Four sources to look to for those special people who'll get your message out.
Karen Mishra
5 Ways Data Can Enhance Marketing Campaigns
Online Marketing

5 Ways Data Can Enhance Marketing Campaigns

Measurement is paramount to ensuring successful communications campaigns. Here's what the numbers can do for you.
3 Secret PR Weapons To Help Build Your Brand
Public Relations

3 Secret PR Weapons To Help Build Your Brand

Whether you are a business of five people or a Fortune 50 company, you need to know how tell your story the right way, at the right time, to the right people.
Craig Cincotta
Avoiding Punctuation 'Mass Hysteria'
Communications

Avoiding Punctuation 'Mass Hysteria'

Hyphens and dashes have different uses. They cannot be used interchangeably.
PR for Tech Startups: the Who, When, Why, How and How Much
PR businesses

PR for Tech Startups: the Who, When, Why, How and How Much

How to pick the right PR person, firm or agency.
Dave Hochman
4 Reasons Why You Should Ditch '.com' for Good
Domain names

4 Reasons Why You Should Ditch '.com' for Good

Ever considered ".design," ".NYC", ".moda" or ".menu" instead? Now you can.
Ray King
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read