Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

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News and Articles About Marketing

6 Elements Every Business Website Needs

6 Elements Every Business Website Needs

If you want to be taken seriously by customers online, be sure to include these common features.
Ultimate Headline Formulas for Tweets, Posts, Articles and Emails

Ultimate Headline Formulas for Tweets, Posts, Articles and Emails

The blueprints exist to get the things you write clicked. Here are some surefire tips.
Why ROI is, Literally, the Last Metric for Evaluating Your Content-Marketing Plan

Why ROI is, Literally, the Last Metric for Evaluating Your Content-Marketing Plan

Keep a close eye on whether your audience is engaged and enthusiastic for your content or there won't be any return on investment to measure.
The Customer Is Mostly Wrong

The Customer Is Mostly Wrong

When it comes to a product's vision, turn the popular idiom on its head. Customers are often poor judges of their own needs.
Grow Your Online Business Without Depending Exclusively on Google

Grow Your Online Business Without Depending Exclusively on Google

Google is huge but it is not the entire online marketplace, unless you let it be.
5 Tips on Rebranding from a Billion-Dollar Expert

5 Tips on Rebranding from a Billion-Dollar Expert

Rebranding is not for the faint of heart. After rebranding several billion-dollar companies, here are some lessons I have learned along the way.
What LinkedIn’s Big Bet on Content Means for B2B Marketers

What LinkedIn’s Big Bet on Content Means for B2B Marketers

Content marketers can learn a thing or two about from LinkedIn’s recently leaked strategy document.
Have a Burning Business Question? Ask the Expert: Sabrina Horn.

Have a Burning Business Question? Ask the Expert: Sabrina Horn.

Our expert Sabrina Horn is looking to answer your questions about PR, marketing, social media and general entrepreneur inquiries.
5 Big Mistakes Entrepreneurs Make With Their PR Efforts

5 Big Mistakes Entrepreneurs Make With Their PR Efforts

Don't expect to look good in the media, or even be placed, if you are committing these errors.
Define Your Brand With Focus and Flexibility

Define Your Brand With Focus and Flexibility

If you want customers to engage with your business, you need to clearly illustrate what it is all about.
Conservative Sketch Comedy Show Reaches New Heights on YouTube

Conservative Sketch Comedy Show Reaches New Heights on YouTube

The online portal provides an avenue that even broadcast TV shows should pursue.
5 Reasons That Reporter Isn't Calling You Back

5 Reasons That Reporter Isn't Calling You Back

A veteran journalist turned PR professional explains why your voicemail messages are falling on disinterested ears.
Malaysia Airlines Scraps Ill-Conceived 'Bucket List' Promotion

Malaysia Airlines Scraps Ill-Conceived 'Bucket List' Promotion

Following the tragedies of Flight 370 and Flight 17, Malaysia Airlines rolled out -- and then promptly scrapped -- a contest asking consumers to describe their bucket lists.
5 Easy Tweaks You Can Make to Consistently Land New Customers

5 Easy Tweaks You Can Make to Consistently Land New Customers

People visit your website looking for what you offer. Making them feel welcome is step one to earning loyal new customers.
How the Ice Bucket Challenge Exemplifies Viral-Marketing Serendipity

How the Ice Bucket Challenge Exemplifies Viral-Marketing Serendipity

No one knew daring people to dump cold water on each other would go viral, so don't be afraid to try your crazy marketing idea.
A Day in the Life of a Successful Social-Media Strategy

A Day in the Life of a Successful Social-Media Strategy

Success isn’t dependent on some X-factor or trick, but on consistency, connection and a little creativity.
Here's What Happened When Three Families Spent the Night at IKEA

Here's What Happened When Three Families Spent the Night at IKEA

Publicity stunt du jour, part II.
4 Ways to Get Influencers to Spread Your Brand's Message

4 Ways to Get Influencers to Spread Your Brand's Message

Think of it as a way to connect with your audience's audience.
To Keep Buyers From Cheating on You, Always Be Loyal to Them

To Keep Buyers From Cheating on You, Always Be Loyal to Them

Stop thinking 'close the deal' and start thinking 'begin the relationship.'
Here is Why Interactives Are the Next Big Thing in Content Marketing

Here is Why Interactives Are the Next Big Thing in Content Marketing

If infographics blew up because they caught people’s attention where a boring report wouldn't, interactives are blowing up because they catch people’s attention -- and hold it.
The 5 Essentials for a Corporate Brand Employees Live and Customers Buy

The 5 Essentials for a Corporate Brand Employees Live and Customers Buy

When employees believe in the brand, the company prospers.
The Internet Thinks Hershey's New Logo Looks Like Crap -- Literally

The Internet Thinks Hershey's New Logo Looks Like Crap -- Literally

The 120-year-old company unveiled a new logo today, much to the amusement (and disgust) of commenters on social media.
To Win More Prospects, Stop Selling and Start Courting

To Win More Prospects, Stop Selling and Start Courting

Treat every potential client as you would someone who you hope will give you a second date.
Looking to Freeze Out Others, ALS Association Wants to Trademark the 'Ice Bucket Challenge'

Looking to Freeze Out Others, ALS Association Wants to Trademark the 'Ice Bucket Challenge'

If they succeed, the non-profit could use the registration to block other charities from capitalizing on the viral campaign.
Marketing Automation Can Help Startups Sell Like the Big Brands

Marketing Automation Can Help Startups Sell Like the Big Brands

Using software to develop leads can be effective, but keep four things in mind when forming a strategy.
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