Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read

News and Articles About Marketing

Ever Sprint to Catch a Flight? You'll Appreciate This Airport's Racetrack Lanes.
Travel

Ever Sprint to Catch a Flight? You'll Appreciate This Airport's Racetrack Lanes.

As part of the runup to the 2020 Olympic Games in Tokyo, Japan's largest airport gets a sporty upgrade. Just imagine all the goofy starting line selfies taking off.
Kim Lachance Shandrow
Protect Your Brand, Oprah Style: 5 Legal Strategies She Uses (And You Should, Too)
Branding

Protect Your Brand, Oprah Style: 5 Legal Strategies She Uses (And You Should, Too)

Besides investing in trademarking strategies, a chief component and underlying thread to Oprah's mega-success is keeping her brand strong by preventing dilution.
Jo-Na A. Williams
The Rise of Inbound Marketing and the Death of the Cold Call
Inbound marketing

The Rise of Inbound Marketing and the Death of the Cold Call

Why an "outbound" focus could be costing you sales prospects.
Derek Miller
From Bedtime to the Boardroom: Why Storytelling Matters in Business
Storytelling

From Bedtime to the Boardroom: Why Storytelling Matters in Business

These innovators are connecting with consumers, colleagues and investors on an emotional level.
The Psychology of Influencer Marketing
Viral Marketing

The Psychology of Influencer Marketing

Working on a campaign outreach? To get an editor's attention, incorporate the way people think and feel.
Andrea Lehr
Opportunity Everywhere: Why and How You Should Cold Email Everyone
Email

Opportunity Everywhere: Why and How You Should Cold Email Everyone

Using this method has gotten me on the phone with celebrities and landed me as a contributor to this website.
Andrew Medal
What Your Writing Says About Your Personality
Personality

What Your Writing Says About Your Personality

According to Watson the computer, anyway.
5 Findings About Idea Generation for Content Marketing
Marketing ideas

5 Findings About Idea Generation for Content Marketing

How do you come up with and execute 251 marketing ideas each year? In a recent survey, marketers shared their pain.
Jean Spencer
The 3 Steps to Marketing Success in 2015
Marketing

The 3 Steps to Marketing Success in 2015

All signs point to the growing importance of social media, email and mobile devices for effective marketing.
John Rampton
5 Signs You Need to Start Tracking Marketing ROI
Marketing

5 Signs You Need to Start Tracking Marketing ROI

The good news is that your marketing is likely making an impact. But you might not be measuring it as you should.
Tiffany Monhollon
Letterman's Late Show Legacy for Email Marketers: The Subject Line
Email Marketing

Letterman's Late Show Legacy for Email Marketers: The Subject Line

They're your stage entrance, opening monologue and your hook -- make each one a star.
Seamas Egan
4 Tips to Create and Groom a Viral Facebook Video Ad
Facebook Advertising

4 Tips to Create and Groom a Viral Facebook Video Ad

If you're willing to pay a little, there are a number of steps you can take in creating your video content that will a drive tremendous return on your investment.
Adam Callinan
It's Time to Create Content That Customers Actually Want
Marketing Strategies

It's Time to Create Content That Customers Actually Want

Remember: It's not about you -- it's about them.
Renee Yeager
Is Technology Lulling You Into Working Too Remotely?
Client relationship management

Is Technology Lulling You Into Working Too Remotely?

Between the dazzle of contemporary communication technology and the need to keep overhead low, entrepreneurs risk underestimating the value of meeting clients face to face.
John Meyer