My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

All Access

A pioneering entrepreneur is taking text messaging to new frontiers--and giving businesses a whole new way to reach customers.
Magazine Contributor
1 min read

This story appears in the April 2007 issue of Entrepreneur. Subscribe »

In 2004, as the number of text messages sent in the U.S. climbed to 2.5 billion per month and common short codes became available to license, Zaw Thet spied his golden opportunity. That was the year he founded 4Info in Palo Alto, California, and established a natural language search engine and automatic alerts tailored to cell phones. By sending a text message to the short code "4INFO," users can tap into discrete pipes of data feeds for sports scores, weather forecasts, the current TV lineup and more.

Meanwhile, 4Info has made it possible for other companies to build their own search or alert services and has created new advertising opportunities in the mobile space, attracting major players such as Chevrolet. "What we have is a very targeted, contextual advertising engine in SMS," says Thet, 26, who expects 2007 sales to reach seven figures. "The average [rate of] recall for consumers looking at an SMS ad is much higher than it is [for ads] online or anywhere else."

More from Entrepreneur

Kathleen, Founder and CEO of Grayce & Co, a media and marketing consultancy, can help you develop a brand strategy, build marketing campaigns and learn how to balance work and life.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Starting, buying, or growing your small business shouldn’t be hard. Guidant Financial works to make financing easy for current and aspiring small business owners by providing custom funding solutions, financing education, and more.

Latest on Entrepreneur