Yahoo Beats Google in Monthly Traffic for First Time Since 2011

Free Book Preview: Ultimate Guide to Google Ads

Get a glimpse of how Google’s marketing resources and strategies can help you grow your business’s digital reach.
Former Editorial Director at Entrepreneur Media
2 min read

Maybe Marissa Mayer deserved that Vogue cover after all.

Yahoo beat archrival Google in traffic in July, with 196.6 million unique visitors against Google's 192.3 million, according to data from comScore. That's the first time Yahoo has topped Google on a monthly basis since May 2011.

Microsoft, Facebook and AOL rounded out the top five.

Crucially, Yahoo beat Google without having Tumblr traffic added to its tally, according to comScore.

Since Mayer took over the company last year, after a revolving-door of failed strategies implemented by a string of chief executives, she has made a big splash with deals like the one for Tumblr. But she has also faced criticism that she still hasn't delivered results.

Indeed, while the traffic figure is a clear plus, there remain questions over whether Mayer can monetize the audience – something Yahoo has failed to do effectively over the last few years.

Mayer herself said as much at a Goldman Sachs investment conference earlier this year. "We need to see monetization working better because we know that it can and we've seen other competitors in the space illustrate how well it can work," she said.
 

Related: Yahoo Overpays Tumblr's David Karp by Another $81 Million

More from Entrepreneur

Our Franchise Advisors will guide you through the entire franchising process, for FREE!
  1. Book a one-on-one session with a Franchise Advisor
  2. Take a survey about your needs & goals
  3. Find your ideal franchise
  4. Learn about that franchise
  5. Meet the franchisor
  6. Receive the best business resources
Entrepreneur Insider members enjoy exclusive access to business resources for just $5/mo:
  • Premium articles, videos, and webinars
  • An ad-free experience
  • A weekly newsletter
  • Bonus: A FREE 1-year Entrepreneur magazine subscription delivered directly to you
Discover a better way to hire freelancers. From business to marketing, sales, finance, design, technology, and more, we have the freelancers you need to tackle your most important work and projects, on-demand.

Latest on Entrepreneur