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Entrepreneurs Don't Follow Trends -- They Create Them.

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This story appears in the December 2015 issue of Entrepreneur. Subscribe »

I never did anything worth doing by accident, nor did any of my inventions come by accident; they came by work. —Plato

There are people and there are trends. Behind both? Thought. And the reinvention of thought. Trends and people can never be separated. The people part represents the soul -- the heartbeat.

What are trends? That’s the thing: They are created by humans rethinking the known ways of doing things. People are the force behind new ideas.

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