Disney+ Reaches 28.6 Million Subscribers Since November Launch

Disney's CEO said most of the subscribers to Disney+ came from the U.S. But going forward, the company expects new subscribers to come from foreign markets as the streaming service expands to more European countries and India this March.

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
Will be used in accordance with our Privacy Policy
Disney+ Reaches 28.6 Million Subscribers Since November Launch
Image credit: Disney via PC Mag
Guest Writer
2 min read
This story originally appeared on PC Mag

The strong start for Disney+ continues. On Tuesday, Disney announced the company's streaming service has attracted 28.6 million paid subscribers as of today, up from the 10 million+ sign-ups it attracted on launch day back in November.

"The launch of Disney+ has been enormously successful, exceeding even our greatest expectations," company CEO Bob Iger said in an earnings call.

He credited the streaming service's success to the Disney library, which includes the classic TV series The Simpsons, along with the new Star Wars-themed show, The Mandalorian. Iger called the The Mandalorian a "bona-fide hit" and pop culture phenomenon, thanks in part to one of the show's characters that fans call "Baby Yoda."

Related: Disney+ Has Arrived, Here's Everything You Need to Know

Another factor to Disney+'s success has been its relatively low price, Iger said. Disney+ is currently available for $6.99 a month or $69.99 a year. "The universal appeal of this product is pretty strong," according to Iger, who noted the company isn't considering any price changes in the near-term.

The sudden growth of Disney+ is stunning when you consider Hulu, which Disney also owns, has been around since 2007, but only has 30.7 million subscribers. Netflix, in contrast, has 167 million subscribers across the globe. But the company's growth in the US has slowed to 61 million paid members

Related: Elon Musk Says Disney+ Is Coming to Teslas 'Soon'

Iger said most of the subscribers to Disney+ come from the US. But going forward, the company expects foreign markets to drive user growth as Disney+ expands to more European countries and India this March.

Iger added that about 50 percent of the current subscribers signed up via the main Disney+ website. Another 20 percent came from Verizon. The remaining customer sign-ups occured through third-party platforms, such as Roku, Apple's iTunes and Google Play.

According to Iger, The Mandalorian will return in Oct. with a second season. As for the Marvel comics shows slated for Disney+, the Falcon and The Winter Soldier will arrive in August while WandaVision will debut in December.

Related: Disney Is Tweeting Everything That's Coming to Disney+

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur

Entrepreneur Media, Inc. values your privacy. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site (both directly and through our partners). By continuing to use this site, you are agreeing to the use of that data. For more information on our data policies, please visit our Privacy Policy.