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5 Make-or-Break Shifts in Digital Marketing to Be Aware of This Year

Increase customer trust and loyalty with these shifting-landscape strategies.

By
Opinions expressed by Entrepreneur contributors are their own.

To say 2020 was a crazy year would be a giant understatement. So many small businesses and entrepreneurs struggled, and it was a tough time for many. Running a digital marketing agency gave me a front-row seat to the challenges, but it also shed a very bright light on the huge opportunities available to those willing to go after them. I see five important shifts that businesses would be wise to make regardless of whether they’re well established or brand new. 

dowell | Getty Images

1. Know what your customers value most

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