Entrepreneur Plus - Short White
For Subscribers

Change Is Brewing <i>Entrepreneur</i> and Xerox stir things up with a new look for a very deserving brewery.

By Geoff Williams

Opinions expressed by Entrepreneur contributors are their own.

Editor's note: Looking for our online exclusives? Thom Filicia's additional design tips are at the end of this article. To read about last year's makeover and to view a slideshow, read "To the Rescue."

"Please excuse our outdated office," Randy Sprecher would begin, standing in a drab space that pretended to be a lobby. And if people looked down the narrow room filled with cubicles and doorways, they would see décor that smacked of the 1970s--even though the business had come into being in 1985. Sprecher would explain to visitors that his brewery put all its resources into its beer, root beer and other sodas. And if the office appeared to be having a particularly bad day, Sprecher might go further in his act of contrition, saying: "We put all the emphasis on quality control, training our people, making payroll, providing a good health plan ..." Then he would try to change the subject.

Continue reading this article — and all of our other premium content with Entrepreneur+

Join the internet’s leading entrepreneur community! With your subscription you’ll get:

  • Access to all of our premium content and an ad-free experience
  • A complimentary subscription to Entrepreneur Magazine
  • Four free e-books a year and 20% off everything from our bookstore
  • Exclusive events with business celebrities and successful entrepreneurs

Editor's Pick

A Father Decided to Change When He Was in Prison on His Son's Birthday. Now His Nonprofit Helps Formerly Incarcerated Applicants Land 6-Figure Jobs.
A Teen Turned His Roblox Side Hustle Into a Multimillion-Dollar Company — Now He's Working With Karlie Kloss and Elton John
3 Mundane Tasks You Should Automate to Save Your Brain for the Big Stuff
The Next Time Someone Intimidates You, Here's What You Should Do
5 Ways to Manage Your Mental Health and Regulate Your Nervous System for Sustainable Success

Related Topics

Business News

'Do You Hate Me?': High School Teacher Shares Wild Emails He Receives From Students

Jordan Baechler teaches high school students in Ontario, Canada.

Business News

After Being Told They Could Work From Home Forever, Employees Made Major Life Changes. Then, a New CEO Ordered Them Back to the Office.

Farmers Group CEO Raul Vargas is facing backlash for the change, but he says being in the office brings more "collaboration" and "innovation."

Starting a Business

Starting a New Business? Here's How to Leverage Transferable Skills From Your Prior Careers and Drive Success

Launching your own business can be daunting, but when you harness the skills from past jobs, there are a variety of things you must ask yourself. Here are three recipes for success using your prior experiences.

Growing a Business

Do You Say 'Like' Too Much? Don't Worry! I'm a Sociolinguist, and I Like 'Like.'

The modern use of the word is denigrated through and through. But it may be doing more communicative heavy lifting than we give it credit for.