Fruitful Idea Internet and fruit equals profit.

Internet and fruit equals profit.

Barry W. Gainer calls himself a high-tech farmer. But itwasn't always that way. His family's fruit business, TheIndian River Gift Fruit Co., was a simple operation that changedlittle through the years--until Gainer juiced up sales bydeveloping an Internet presence.

"I figured it would be a good way for a small business likeours to advertise effectively at a low cost," explains Gainer,CEO of the Titusville, Florida-based business. "But the wholefamily thought I was nuts."