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Simple Pleasures Choosing not to put her profits into one basket, an entrepreneurial gourmand is now savoring the sweet taste of success.

By Gisela M. Pedroza

Opinions expressed by Entrepreneur contributors are their own.

What: Home parties sellinggourmet food
Who: Jill Blashack of Tastefully Simple
Where: Alexandria,Minnesota
When: Started in 1995

Want to know how Jill Blashack converted her gift basketbusiness into a $100 million enterprise? She got rid of the giftbaskets.

After realizing that the products inside her gift baskets werewhat really interested customers, Blashack, 43, decided totransform her existing business into a home party opportunity thatspecializes in gourmet food.

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