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Simple Pleasures Choosing not to put her profits into one basket, an entrepreneurial gourmand is now savoring the sweet taste of success.
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What: Home parties sellinggourmet food
Who: Jill Blashack of Tastefully Simple
Where: Alexandria,Minnesota
When: Started in 1995
Want to know how Jill Blashack converted her gift basketbusiness into a $100 million enterprise? She got rid of the giftbaskets.
After realizing that the products inside her gift baskets werewhat really interested customers, Blashack, 43, decided totransform her existing business into a home party opportunity thatspecializes in gourmet food.
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