New Attitude Pursesnickety! prepares to soar with a revamped e-commerce site.

The launch is approaching. Deborah Nail, our intrepid makeoverentrepreneur, has worked with Web design and marketing companyInterlandand settled on a new look for www.pursesnickety.com. It's cleaner, trendier andmore professional, but it's also loaded with the fun spirit ofthe products. Just take a look at the before and afterpictures.

The substance underneath is just as important as the look. SteveSchultz, Interland's director of business solutions and designservices, has been in on the process since the beginning. After theinitial consultation, Schultz and Nail decided to go with ahigh-end e-commerce engine that allows for search capabilities,both retail and wholesale sections, and other advanced featureslike a coupon manager. Says Schultz, "That will make it a muchricher vehicle to target [Nail's] audience."

Customers will be able to browse fabrics and feathers, getinformation on how the purses are made, and order entirely onlinefor the first time. "It's going to save us time and reduceour costs," says Nail, "because we're not going tohave to hand-feed all the information to each person we talkto."