Elon Musk's Title Changed to 'Technoking Of Tesla' Electric automaker Tesla gives CEO Elon Musk the new title of 'Technoking'.

By Michelle Jones

This story originally appeared on ValueWalk

Youtube via ValueWalk

Tesla has given CEO Elon Musk a new title: "Technoking." A filing with the Securities and Exchange Commission revealed Tesla's new title for Musk and a new title for the chief financial officer. CFO Zach Kirkhorn has been named "Master of Coin."

Elon Musk named Technoking of Tesla

Tesla also said Musk would retain his CEO position, but instead of chief executive officer, his title will be Technoking. The regulatory filing gives today as the effective date. It's unclear why Musk's and Kirkhorn's titles have been changed or what they mean.

The automaker announced last month that it had purchased $1.5 billion in bitcoin, so "Master of Coin" could be a reference to that purchase. Fox Business suggests Musk's title change could be a reference to his love of techno music.

He is dating musician Grimes and released his own techno music song last year called "Don't Doubt ur Vibe" via Soundcloud. Musk also suggested adding a "rave cave" to the Gigafactory Tesla is building in Berlin. The supposed rave cave would feature "hardcore techno, but maybe a little elevator music in the toilet."

Tesla also said in a separate regulatory filing that Jerome Guillen, its president of Automotive, is now president of Tesla Heavy Trucking as the semi approaches production. Over the weekend, the automaker released a new video of the all-electric truck being driven on its test track.

More problems for Musk and Tesla

As Tesla gives Musk the new title of Technoking, a new lawsuit threatens both. Bloomberg Law reported that an investor sued Musk, Tesla and the board of directors. The suit alleges that Musk exposed the automaker to billions of dollars in potential market losses and liability through his continuing "erratic" tweets.

The case references the deal Musk and Tesla made with the SEC to have all his tweets pre-screened before posting. It accuses the board of failing to keep Musk's online behavior under control and alleges that Musk has repeatedly violated the 2018 settlement with the SEC. That agreement included $20 million payments each from Tesla and Musk and required the automaker to oversee Musk's posts on social media. Musk's tweets about taking the company private triggered the original case from the SEC, which alleged that he had misled investors.

Tesla is part of the Entrepreneur Index, which tracks 60 of the largest publicly traded companies managed by their founders or their founders' families. Musk co-founded Tesla with JB Straubel, Martin Eberhard, Marc Tarpenning and Ian Wright.

Wavy Line

Editor's Pick

She's Been Coding Since Age 7 and Presented Her Life-Saving App to Tim Cook Last Year. Now 17, She's on Track to Solve Even Bigger Problems.
I Helped Grow 4 Unicorns Over 10 Years That Generated $18 Billion in Online Revenues. Here's What I've Learned.
Want to Break Bad Habits and Supercharge Your Business? Use This Technique.
Don't Have Any Clients But Need Customer Testimonials? Follow These 3 Tricks To Boost Your Rep.
Why Are Some Wines More Expensive Than Others? A Top Winemaker Gives a Full-Bodied Explanation.

Related Topics

Business News

'All Hell Is Going to Break Loose': Barbara Corcoran Issues Warning About Real Estate Market, Interest Rates

The "Shark Tank" star appeared on FOX Business' "The Claman Countdown" this week.

Growing a Business

The Best Way to Run a Business Meeting

All too often, meetings run longer than they should and fail to keep attendees engaged. Here's how to run a meeting the right way.


Working Remote? These Are the Biggest Dos and Don'ts of Video Conferencing

As more and more businesses go remote, these are ways to be more effective and efficient on conference calls.

Business Plans

How to Change Careers: A Step-by-Step Guide

Want to make a career change without compromising your finances or future? Check out this step-by-step guide on how to change careers to learn more.


The Best Paying Jobs in Consumer Services

Are you looking for a job that pays well in consumer services? Check out this comprehensive breakdown to learn all you need to know.

Money & Finance

What Is Annual Income? Here's How to Calculate It.

Want to know how much money your business or personal budget brings in each year? Discover how to calculate annual income in this detailed guide.