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Cool Clicks 12/02

Online tradeshow tips and resources; a job site for privacy-related positions

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This story appears in the December 2002 issue of Entrepreneur. Subscribe »

Show Off: Is your trade showbooth overloaded with company representatives? Do you hand outcolorful pens and brochures instead of actually talking tovisitors? Well, Susan Friedmann of TheTradeShowCoach.com is here to straighten you out.At the site, you can explore Friedmann's books, tapes,workshops, teleclasses and speaking appearances. Everything isclearly laid out and easy to navigate so you won't get lost.Sign up to receive free "Exhibit Smart" e-mail tips.

Hit the "Articles" link to access advice and practicaldiscussions designed to make your trade show appearances moreproductive. Subjects include "75 Dynamic Ways to Increase YourTrade Show Success," "Cutting Down Your Trade ShowBudget" and "Keeping Your Staff Motivated Throughout theShow." These are must-reads for any entrepreneur with a tradeshow on the horizon. Friedman even tackles the all-importantquestion, Should you hire booth babes to attract more attention?Visit the site for the answer.

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