Treasure Hunt Hit the mark when you're hunting for products to sell.

Q: How do I findproducts to carry in a catalog?.

A: There are manyways to find products to sell in direct-mail catalogs and on Websites. But first you need to identify the specific types ofcustomers who will be apt to buy from you. They'll be themarket segment for whom you select products. With your customersfirmly in mind, your search will be much easier.