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Fountain of Youth

This savvy entrepreneur is out to prove that investing's for all ages.

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This story appears in the April 2008 issue of Entrepreneur. Subscribe »

Youth is not what it used to be, says James Perkins, founder and CEO of Thrasher Funds, a mutual fund and advisory company with a special focus on Gen X and Gen Y clientele. Thanks to the popularization of designer fashions and the increasing reach of (think and ), young people today are spending on goods and services that were previously associated with an older and wealthier demographic.

All this looks like a "demographic convergence" to Perkins, 30. And Thrasher Funds is hoping to ride the convergence wave by positioning itself as a young and hip investment alternative for the younger set and by investing in companies that successfully navigate the trend.

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