Summertime Sell If you can wait out the winter months, a frozen-dessert franchise could be a hot seller for you, too.

By Todd D. Maddocks

Water is an interesting commodity. When you consider the profitmargins, and the fact that you're selling something that can bereadily had for free, selling bottled water might be considered theperfect business. And if you add a little flavoring and some fruit,then freeze the water until it's slushy, you also have theingredients for a pretty sound seasonal business. Just take it fromRita's Water Ice.

A Rita's Water Ice franchise is a retail frozen-dessert shopoffering Italian ices, cones, shakes, frozen custard, gelati (acombination of ice and custard) and soft pretzels.