Summertime Sell

If you can wait out the winter months, a frozen-dessert franchise could be a hot seller for you, too.

By Todd D. Maddocks • Jul 1, 2001

Opinions expressed by Entrepreneur contributors are their own.

By Todd D. Maddocks

Water is an interesting commodity. When you consider the profitmargins, and the fact that you're selling something that can bereadily had for free, selling bottled water might be considered theperfect business. And if you add a little flavoring and some fruit,then freeze the water until it's slushy, you also have theingredients for a pretty sound seasonal business. Just take it fromRita's Water Ice.

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