For Subscribers

Happy Returns

Retaining your customers is a lot less expensive than getting new ones. So how do you keep them coming back for more?

By Melissa Campanelli

Opinions expressed by Entrepreneur contributors are their own.

E-tailers, like brick-and-mortar businesses, should always strive for repeat business from customers. After all, statistics say it costs five to 10 times more to find new customers than it does to keep the ones you already have.

Jeremy Shepherd, founder of $3 million e-commerce site PearlParadise.comin Santa Monica, California, understands the importance of return customers to his jewelry business. "We've been working hard to build relationships with repeat customers," says Shepherd, 30. "Repeat customers are our best customers. They buy more than new customers."

Continue reading this article — and all of our other premium content with Entrepreneur+

For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:

  • Digestible insight on how to be a better entrepreneur and leader
  • Lessons for starting and growing a business from our expert network of CEOs and founders
  • Meaningful content to help you make sharper decisions
  • Business and life hacks to help you stay ahead of the curve

Related Topics

Editor's Pick

This 61-Year-Old Grandma Who Made $35,000 in the Medical Field Now Earns 7 Figures in Retirement
A 'Quiet Promotion' Will Cost You a Lot — Use This Expert's 4-Step Strategy to Avoid It
3 Red Flags on Your LinkedIn Profile That Scare Clients Away
'Everyone Is Freaking Out.' What's Going On With Silicon Valley Bank? Federal Government Takes Control.