In the Fast Lane Get some attention and speed up your sales with an eBay blog.

"Having an eBay blog is like zooming down the information highway at 125 mph," says Rhonda Walmsley, who co-owns Kent, Washington-based FastBackStack her husband, Lee. Rhonda says their business, which specializes in hard-to-find classic Mustang parts, has a blog that "provides an express lane directly to potential customers, and the [payoff] comes in the form of increased traffic to [our] business."

eBay is always on the cutting edge of technology, especially in marketing. Last year, they headed further into the Web 2.0 arena with the introduction of blogs (http://blogs.ebay.com). In their simplest form, blogs are online journals that can be about anything you want. However, on eBay, blogs allow you to not only effectively market to your customers through blog posts, but also easily communicate in a community setting about what buyers want. Plus, search engines love bumping blogs up to top spots on their sites thanks to the rich content continually provided by this type of community interaction.

FastBackStack's use of eBay blogging has truly launched its online presence (http://blogs.ebay.com/fastbackstack). After blogging about their inventory of 1967 Mustang original deluxe interior parts, the Walmsleys, both 36, saw an immediate increase in business. They noticed additional benefits from the post, too--not only did the parts sell quickly, but sales for other 1967 Mustang parts also increased. Rhonda says they blog at least four times a week about Mustang facts, restoration tips and anything else relating to the classic car. "Posting information about our collection was also a great way to find out that our customers are looking for air conditioning components to restore their Mustangs before the hot summer months approach," says Rhonda. "We responded to this need by listing and selling additional A/C parts."