Kahala Corp. Readies New Expansion Strategies for Ranch*1 Chain
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New York--Battered but not beaten by financial scandaland bankruptcy, the Ranch*1 chicken chain's new parent islaying the groundwork not only to revive the brand but also to turnthe regional operator into a national contender. Widely admired bylocal consumers and critics as one of the more flavorful andnutritional fast-food options in the New York region, Ranch*1 waspurchased out of Chapter 11 bankruptcy reorganization last month byKahala Corp., a multi-concept quick-service franchisor based inScottsdale, Arizona.
A new marketing campaign, the introduction of a new storeprototype and contracts with new marketing and design firms willhelp spark expansion of the 52-unit chain by area developers,Kahala is predicting. -Nation's Restaurant News
