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Jason Monberg, 27, and Felicia Lindau, 32, founders ofSparks.com, want to make you (and every other Internet user)the friend/sibling/child/employee/etc. you've always dreamed ofbeing. They might not make world peace happen tomorrow, but sincelaunching their online greeting card superstore last December,it's safe to say these old friends have at least made a dent inthe "goodwill to all" effort.
The genesis of Sparks.com is no accident. In fact, it's aseasy to calculate as third-grade math: Lindau's dad was a"multiventure" entrepreneur, plus Lindau's 11 yearsin technology marketing (four of them launching Amazon.com andExcite), divided by the technological wizardry of Monberg, equalsenough volition, insider knowledge and intellect to join the ranksof the e-commerce elite.
But Lindau contends that above all, Sparks.com is a consumerretail business. "We're hoping to fuel relationships, andthere's nothing technological about that," she says.
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